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What's Color Have To Do With It?

by Maria Marsala

I bet you'd be able to tell me, in 10 seconds or less, the
colors that McDonalds, Burger King, K-Mart and Wal-Mart use.
That's because they have used these colors, their logos and
even their slogans to "brand" themselves. Branding helps
clients "remember you".

Graphic Designers from our Community

As a business owner, you too can "brand" your business. An
example would be my website, Welcome Kit, forms, business
cards etc. They all contain the same colors, fonts, logo,
and graphics. Actually, even my website name "coach maria"
brands me. I've met individuals who think they "know" me, or
have met me before, however, I don't know them! When we
figure out where they know me from, it's from a discussion
group or my website. Branding works!

Take the time now, as you start your business, to decide
what colors you'll be using in your branding campaign. A few
things to remember about colors: a) Colors may appear
different when used in print media (such as your brochure)
vs. on the Internet. b) Different browsers (Microsoft
Internet Explorer, Netscape Navigator) show colors
differently. c) The same color on different parts of a page
(the background and border, for example) may look different,
even in the same browser. d) On the Internet, white is a
color. If you do not "name" it white, then it will appear as
gray on Netscape.

So before you decide on a color for your website, check the
color in a few browsers. In fact, if you're a web designer,
designing a color page may be helpful for your clients. You
can view a sample color page at
http://www.coachmaria.com/colors.html Use the websites below
to assist you in choosing colors for your business.

Psychology of Color, Sandra K. Webster Online slide
presentation.
http://unix1.psych.westminster.edu/psycs29/COLOR/

How Does Color Affect Your Life? Various articles.
http://www.colormatters.com/entercolormatters.html

Lists what each color denotes and includes a color planning
guide. http://www.para.com/pages/color/psych.htm

Colorwise Career and Personality Test.
http://www.colorwize.com/payment.htm

Reference Colors and Tutorials
http://hotwired.lycos.com/webmonkey/reference/color_codes/

Color Theory 101.
http://www.webdesignclinic.com/ezine/v1i1/color/

HTML 101 Part 4 Colors.
http://html.about.com/library/nosearch/bl_class4-4.htm

Color Chart and Character Resources for Web Designers.
http://www.visibone.com/

HTML Color Charts - Simple to Use RGB Hexadecimal Colors.
http://html.about.com/library/bl_namedcolors.htm
http://www.geocities.com/Athens/8323/chart.html
http://www.autumnweb.com/Roxys/2WebPageHelp/4HTMLcolors.html
http://users.rcn.com/giant.interport/COLOR/1ColorSpecifier.html
http://www.artistic-designers.com/bkgds/colorchart.html
http://www.colorschemer.com/online/

Color graphs for interior designers, graphic artists, web
designers and you if you enjoy playing with color.
http://www.colormix.com/
http://www.zspc.com/color/index-e.html
http://eyedropper.inetia.com/HTML/eng/default.asp

© Copyright 2001 All Rights Reserved. Maria Marsala,
Business & Life Coach. You Can Create and Promote Your
Online Newsletter (Ezine) In Two Days! Save your valuable
time by because we've done the research for you and provide
you with many options! For complete information,
testimonials and to register,
www.coachmaria.com/ezineclass.html

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