GRAPHIC DESIGNERS FROM OUR DESIGN COMMUNITY
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by Maria Marsala
I
bet you'd be able to tell me, in 10 seconds or less,
the
colors that McDonalds, Burger King, K-Mart and Wal-Mart
use.
That's because they have used these colors, their logos
and
even their slogans to "brand" themselves.
Branding helps
clients "remember you".
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As
a business owner, you too can "brand" your
business. An
example would be my website, Welcome Kit, forms, business
cards etc. They all contain the same colors, fonts,
logo,
and graphics. Actually, even my website name "coach
maria"
brands me. I've met individuals who think they "know"
me, or
have met me before, however, I don't know them! When
we
figure out where they know me from, it's from a discussion
group or my website. Branding works!
Take
the time now, as you start your business, to decide
what colors you'll be using in your branding campaign.
A few
things to remember about colors: a) Colors may appear
different when used in print media (such as your brochure)
vs. on the Internet. b) Different browsers (Microsoft
Internet Explorer, Netscape Navigator) show colors
differently. c) The same color on different parts of
a page
(the background and border, for example) may look different,
even in the same browser. d) On the Internet, white
is a
color. If you do not "name" it white, then
it will appear as
gray on Netscape.
So
before you decide on a color for your website, check
the
color in a few browsers. In fact, if you're a web designer,
designing a color page may be helpful for your clients.
You
can view a sample color page at
http://www.coachmaria.com/colors.html Use the websites
below
to assist you in choosing colors for your business.
Psychology
of Color, Sandra K. Webster Online slide
presentation.
http://unix1.psych.westminster.edu/psycs29/COLOR/
How
Does Color Affect Your Life? Various articles.
http://www.colormatters.com/entercolormatters.html
Lists
what each color denotes and includes a color planning
guide. http://www.para.com/pages/color/psych.htm
Colorwise
Career and Personality Test.
http://www.colorwize.com/payment.htm
Reference
Colors and Tutorials
http://hotwired.lycos.com/webmonkey/reference/color_codes/
Color
Theory 101.
http://www.webdesignclinic.com/ezine/v1i1/color/
HTML
101 Part 4 Colors.
http://html.about.com/library/nosearch/bl_class4-4.htm
Color
Chart and Character Resources for Web Designers.
http://www.visibone.com/
HTML
Color Charts - Simple to Use RGB Hexadecimal Colors.
http://html.about.com/library/bl_namedcolors.htm
http://www.geocities.com/Athens/8323/chart.html
http://www.autumnweb.com/Roxys/2WebPageHelp/4HTMLcolors.html
http://users.rcn.com/giant.interport/COLOR/1ColorSpecifier.html
http://www.artistic-designers.com/bkgds/colorchart.html
http://www.colorschemer.com/online/
Color
graphs for interior designers, graphic artists, web
designers and you if you enjoy playing with color.
http://www.colormix.com/
http://www.zspc.com/color/index-e.html
http://eyedropper.inetia.com/HTML/eng/default.asp
©
Copyright 2001 All Rights Reserved. Maria Marsala,
Business & Life Coach. You Can Create and Promote
Your
Online Newsletter (Ezine) In Two Days! Save your valuable
time by because we've done the research for you and
provide
you with many options! For complete information,
testimonials and to register,
www.coachmaria.com/ezineclass.html
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