by Maria Marsala
bet you'd be able to tell me, in 10 seconds or less,
colors that McDonalds, Burger King, K-Mart and Wal-Mart use.
That's because they have used these colors, their logos and
even their slogans to "brand" themselves. Branding helps
clients "remember you".
a business owner, you too can "brand" your
example would be my website, Welcome Kit, forms, business
cards etc. They all contain the same colors, fonts, logo,
and graphics. Actually, even my website name "coach maria"
brands me. I've met individuals who think they "know" me, or
have met me before, however, I don't know them! When we
figure out where they know me from, it's from a discussion
group or my website. Branding works!
the time now, as you start your business, to decide
what colors you'll be using in your branding campaign. A few
things to remember about colors: a) Colors may appear
different when used in print media (such as your brochure)
vs. on the Internet. b) Different browsers (Microsoft
Internet Explorer, Netscape Navigator) show colors
differently. c) The same color on different parts of a page
(the background and border, for example) may look different,
even in the same browser. d) On the Internet, white is a
color. If you do not "name" it white, then it will appear as
gray on Netscape.
before you decide on a color for your website, check
color in a few browsers. In fact, if you're a web designer,
designing a color page may be helpful for your clients. You
can view a sample color page at
http://www.coachmaria.com/colors.html Use the websites below
to assist you in choosing colors for your business.
of Color, Sandra K. Webster Online slide
Does Color Affect Your Life? Various articles.
what each color denotes and includes a color planning
Career and Personality Test.
Colors and Tutorials
101 Part 4 Colors.
Chart and Character Resources for Web Designers.
Color Charts - Simple to Use RGB Hexadecimal Colors.
graphs for interior designers, graphic artists, web
designers and you if you enjoy playing with color.
Copyright 2001 All Rights Reserved. Maria Marsala,
Business & Life Coach. You Can Create and Promote Your
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