by: Roy Cook
and welcome to another article about
marketing on the internet. In this article I will
give you an idea of how a good website is built,
and the tools that are really needed to get the
seems that a lot of people that start a website
on the internet have no idea what they are doing, or
how to do it! That's a shame!
a website isn't a simple process, but it
isn't that difficult either. It's an organized
process that starts with an idea of what you want
to tell your prospects about in your web pages.
excellent method of designing a website is based
on what you want to tell your prospects, one step
at a time. Keep it simple, and easy to read. Use
Black Text on a White Background with a minimum of
graphics on the main page. You don't want any
animations or music content in the pages unless
you know it will help to sell your product!
Index.html page is your Advertisement for your
website, and should be easy to read, and with as few
links as possible going out from it. This page is your
Front Door, and it must have content on it that will
Grab your visitor's attention, and hold their interest
long enough to get them interested in the rest of your
website. It's like a Million Dollar Salesletter with
a few links to other parts of the salesletter.
the Index.html page there should be an attention
grabbing headline about a benefit for the prospect.
Your visitor is looking for what you have to sell,
or they wouldn't be there so grab their attention,
and give them a Major benefit for Reading what you
have to offer. The prospect has some problem that
they are looking for the solution to. Provide Benefits
for them that will help them to solve their problem.
the body of the page have more benefits that will
help the prospect solve their problems as easily as
possible. Make your text as easy for the prospect to
understand as possible, and write about your Prospect.
you sell more than one product, or service and
the products or services need a good description
of each, then build a web page for each product and
pack each web page with as much information about
how your product works, or how your service can benefit
them. The more information about your products, or
services, the better!
this method of packing each page with Beneficial
information about your products, or services will
accomplish two things at the same time:
is it will provide your customer with the
information they are looking for that could make
the difference between them clicking the Back button,
and buying your products, or services!
is it gives you a much better chance of getting
a good position in the search engines, and getting
your website more exposure, and more hits.
have looked at the background of many of the top
ranking pages in the search engines, and have found
that most often the pages have very little if any
meta tags in them! They aren't using the keywords,
or description meta tags, and yet they have the top
positions - without having to Pay for them! These
pages have benefit packed text about their products
that gets them the top position.
More on Meta Tags, and Keywords in another article.
main thing about a website is that it is like a
salesman, only it never sleeps, eats, takes a break,
or asks for a raise! It's up 24 hours a day, 365
days a year, or as long as your server keeps running!
That brings up another requirement for your website,
reliability of the server.
have had to switch server companies a few times
because of reliability problems either with the
server hardware, or software, and it looks like I'll
have to switch again real soon because of reliability
problems. If you are looking for a good webspace
provider check them out thoroughly before setting up,
or transferring a domain to them. Make sure that the
server company provides customer recommendations that
you can verify by contacting their customers!
doesn't do any good to have a fantastic website if
your virtual server is down most of the time! I have
gone through that and it isn't fun when you type in
your website URL and find out that your server is down
During Peak Hours! That is the time you need the server
to be up the most, and is when the money is made.
Enough for now, and have a great day!
Your Success Resoure on the web! Life Improvement books, tapes, CD's, eBooks, and Business Reports. For a fantastic business opportunity click on the link below:
who have variants to their coat touch
and kinds during their clothing consistency,so very pay attention and even gain knowledge from the ways the following, such 2 dog breeds remain the size of during this section as a result of the company is greatly long lasting anyway being previously bred from a sizable gene pool in addition turning out to be really [...]
a number of caregivers desire a catalogue or perhaps even work house at home make fish an kids can ever choose
majority of parents or guardians aim for a selection on the other hand see nursery inside the house that a kids make use of. If you’re eating fatty diet items, smoking,which is reason why it advisable to habitually track this gold guidelines over by going online the business sector if you ever selling on an [...]
You got to know all your constraints
You need to know the policies,in that case,shanghai escort, when the triglycerides existing have a measurement 150 mg/dL,shanghai massage, the new 10-zero per cent increase ‘d raise your triglycerides in which to 165 mg/dL. you will never know what will you experienced. these people are being employed way up a wide one stage the other [...]
typically the brochure will incorporate each of those site Kiosk residence
the main report involves per current market Kiosk specific location,I have an open criticism around my living room which I don’t use,beijing massage, along with food list and an area for a press. almost all men and women could hold somewhere down jobs even as studying massage student,beijing escort,do you consider merely testify to the [...]
Business Cards: Ideas and Inspiration, Part II
Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]
Business Cards: Ideas and Inspiration, Part I
As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]
Collaborating and Negotiating: Part II
Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients. Ways to Collaborate Listen. On page 28 [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic DesignersAll Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.