by Rick Hendershot
Vinyl Banners are easy to design for anybody who has experience as a graphic designer. All that you need is a bit of imagination and your graphic design skills. This article will list a few items that you should watch for when you are designing a vinyl banner.
Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a banner. Using a bit of imagination can make a world of difference.
And even if you have no experience, your supplier (for instance America-Banners.com) can point you in the right direction, or even design your banner for a small charge.
Here are some things to watch for when designing a vinyl banner...
Vinyl Banner Design Tips # 1. Use software that handles CMYK full color output.
There are at least three kinds of software you can use:
-- Image editors like Photoshop, PhotoPaint, or PhotoImpact
-- Page Layout programs like Quarkxpress, Pagemaker, or InDesign
-- Illustration programs like Illustrator or CorelDraw
Generally speaking, programs that are designed for consumers or general office applications are not recommended: e.g., Word, Wordperfect, Publisher, Excel, etc. If you have a specific inquiry, don't hesitate to ask your vinyl banners supplier. A good source of information is your contact person at America-Banners.com. You can ask a design or production related question by using the contact form on any page on the site.
Vinyl Banner Design Tips # 2. Keep your design simple and striking.
The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an "identifier" such as your company name, logo, or phone number.
Vinyl Banner Design Tips # 3. Use bright colors.
The most striking vinyl banners have lots of bright colors.
Vinyl Banner Design Tips # 4. Design your vinyl banner so it is readable for your target audience.
If it is going on a building or beside a road on a fence, or on an outfield fence at a baseball, soccer or football field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.
Vinyl Banner Design Tips # 5. Make sure your images have sufficient resolution.
For some advice on image resolution, see the Vinyl Banners FAQ.
Vinyl Banner Design Tips # 6. Make sure your vinyl banner fits the area where you're going to mount it.
Don't guess at the size. Most people who are not familiar with signage will UNDERESTIMATE the required size.
Vinyl Banner Design Tips # 7. Consider alternative methods of mounting your vinyl banner.
Grommets are the "default" method of mounting a banner on a wall or fence. But often pole pockets are simpler and more efficient. For more information go to America-Banners.com or TradeShow-Display-Experts.com
Rick Hendershot is based in Conestogo, Ontario, Canada. He publishes the Linknet Network a series of more than 35 websites and blogs that offer low cost advertising and link promotion opportunities to website owners. http://www.small-business-online.com
Business Cards: Ideas and Inspiration, Part II
Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]
Business Cards: Ideas and Inspiration, Part I
As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]
Collaborating and Negotiating: Part II
Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients. Ways to Collaborate Listen. On page 28 [...]
Collaborating and Negotiating: Part I
It’s there in the design brief: the problem your client wants you to solve. But whether your objective is to create an advertisement, exhibition or public announcement, sometimes you and the client aren’t quite on the same page about what exactly the best design solution is. OC Photographer asked a great question about the collaborating [...]
When Things Go Bad: 5 Tips for Firing Clients
Most graphic designers will be in a similar situation at some point: the client will not pay, the client is never satisfied with your work yet won’t collaborate to fix it, or you simply realize that you and the client are not meshing. Regardless of when and why you need to fire a client, everyone [...]
Tips for Working with Clients: Approaching the Relationship
Whether you’re looking for design classes, design degree programs, internships or first jobs, it’s important to choose an option that will help you learn clear communication, especially when it comes to designer/client relationships. Knowing how to work with clients should always be part of a successful graphic design education. The following tips can help you [...]
Working for Good: Pro Bono Design, Part II
If you’re interested in doing pro bono graphic design work, it’s important to educate yourself about smart ways to do it. Once you’ve got some guidelines, you can approach your pro bono work with creativity; unless your client specifically requests it, you don’t need to limit yourself to a brochure. Consider these ideas for pro [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic DesignersAll Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.