by Rick Hendershot
Vinyl Banners are easy to design for anybody who has experience as a graphic designer. All that you need is a bit of imagination and your graphic design skills. This article will list a few items that you should watch for when you are designing a vinyl banner.
Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a banner. Using a bit of imagination can make a world of difference.
And even if you have no experience, your supplier (for instance America-Banners.com) can point you in the right direction, or even design your banner for a small charge.
Here are some things to watch for when designing a vinyl banner...
Vinyl Banner Design Tips # 1. Use software that handles CMYK full color output.
There are at least three kinds of software you can use:
-- Image editors like Photoshop, PhotoPaint, or PhotoImpact
-- Page Layout programs like Quarkxpress, Pagemaker, or InDesign
-- Illustration programs like Illustrator or CorelDraw
Generally speaking, programs that are designed for consumers or general office applications are not recommended: e.g., Word, Wordperfect, Publisher, Excel, etc. If you have a specific inquiry, don't hesitate to ask your vinyl banners supplier. A good source of information is your contact person at America-Banners.com. You can ask a design or production related question by using the contact form on any page on the site.
Vinyl Banner Design Tips # 2. Keep your design simple and striking.
The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an "identifier" such as your company name, logo, or phone number.
Vinyl Banner Design Tips # 3. Use bright colors.
The most striking vinyl banners have lots of bright colors.
Vinyl Banner Design Tips # 4. Design your vinyl banner so it is readable for your target audience.
If it is going on a building or beside a road on a fence, or on an outfield fence at a baseball, soccer or football field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.
Vinyl Banner Design Tips # 5. Make sure your images have sufficient resolution.
For some advice on image resolution, see the Vinyl Banners FAQ.
Vinyl Banner Design Tips # 6. Make sure your vinyl banner fits the area where you're going to mount it.
Don't guess at the size. Most people who are not familiar with signage will UNDERESTIMATE the required size.
Vinyl Banner Design Tips # 7. Consider alternative methods of mounting your vinyl banner.
Grommets are the "default" method of mounting a banner on a wall or fence. But often pole pockets are simpler and more efficient. For more information go to America-Banners.com or TradeShow-Display-Experts.com
Rick Hendershot is based in Conestogo, Ontario, Canada. He publishes the Linknet Network a series of more than 35 websites and blogs that offer low cost advertising and link promotion opportunities to website owners. http://www.small-business-online.com
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