GRAPHIC DESIGNERS FROM OUR DESIGN COMMUNITY
 |
by Shannon Cherry
BROCHURE DESIGN MAIN PAGE
GRAPHIC DESIGN MESSAGE BOARDS
ALL GRAPHIC DESIGN HOME PAGE
You Might Also Like This Best of Brochure Design Article
Best of Brochure Design : Cool Brochures - These brochures will give you some artistic inspiration when you feel like you are out of ideas.
.....................................................................................
|
|
||||
 |
 |
 |
||
 |
 |
 |
||
Businesses rely on brochures as their front line in communicating their products or services.
Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. “Most people forget a brochure is important because it represents you to the world and reflects your image,” says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepreneurs and nonprofit organizations be heard. “But the best brochures do more than impress,” she says. “Effective copy and design can intrigue, inform, convince and capture customer business just as an effective salesperson does. Brochure effectiveness is linked to an audience-appropriate marketing strategy that drives the design process.”
Cherry shares the following top ten list of hints can help your brochure put its best foot forward:
1. Keep headlines short. According to studies, headlines with fewer than ten words get more readership.
2. Focus your headline on your target audience. Show a picture of your target group and make sure the headline has the groups description in it. For example: If you are targeting moms, uses a headline like, “Moms Know Best.”
3. Keep text lines at a comfortable length. Body copy lines should never be shorter than the font size or longer than double the font size.
4. Keep paragraphs – especially lead paragraphs – short. Perhaps even one sentence.
5. Use graphical dingbats including bullets, hyphens, and asterisks, to break up text.
6. Use captions to draw the reader in. Next to the cover, captions are the most read items in a brochure.
7. Set captions in a different style.
8. Avoid typographic overkill by using too many CAPS, italics and bolds.
9. Stick to no more than three different fonts in a brochure.
10. If you use photos with people in them, make sure their heads are at least the size of a dime.
Shannon Cherry may be contacted at http://www.cherrycommunications.com
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report. Go to: http://www.cherrycommunications.com/freereport.htm
About the author: Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to www.cherrycommunications.com.
BROCHURE
DESIGN ARTICLES
BROCHURE TEMPLATES
BROCHURE DESIGN INSPIRATION - BEST OF BROCHURES
POST
GRAPHIC DESIGNER / BROCHURE DESIGNER JOBS
GRAPHIC DESIGN MESSAGE BOARDS
RECENT ARTICLES from Graphic Design BloG
Business Cards: Ideas and Inspiration, Part II
Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]
|
|
|
|
 |
|
Business Cards: Ideas and Inspiration, Part I
As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]
Collaborating and Negotiating: Part II
Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients.
Ways to Collaborate
Listen. On page 28 [...]
Collaborating and Negotiating: Part I
It’s there in the design brief: the problem your client wants you to solve. But whether your objective is to create an advertisement, exhibition or public announcement, sometimes you and the client aren’t quite on the same page about what exactly the best design solution is. OC Photographer asked a great question about the collaborating [...]
When Things Go Bad: 5 Tips for Firing Clients
Most graphic designers will be in a similar situation at some point: the client will not pay, the client is never satisfied with your work yet won’t collaborate to fix it, or you simply realize that you and the client are not meshing. Regardless of when and why you need to fire a client, everyone [...]
Tips for Working with Clients: Approaching the Relationship
Whether you’re looking for design classes, design degree programs, internships or first jobs, it’s important to choose an option that will help you learn clear communication, especially when it comes to designer/client relationships. Knowing how to work with clients should always be part of a successful graphic design education. The following tips can help you [...]
Working for Good: Pro Bono Design, Part II
If you’re interested in doing pro bono graphic design work, it’s important to educate yourself about smart ways to do it. Once you’ve got some guidelines, you can approach your pro bono work with creativity; unless your client specifically requests it, you don’t need to limit yourself to a brochure. Consider these ideas for pro [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic Designers
All Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.
