All Graphic Design Portal is a directory of resources, articles, & design education links for graphic designers & web designers including a design forum, blog, & directory.
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Creative Graphic Design Templates
Take a look at these creative templates for brochures, flyers, newsletters, stationery, postcards, ads, menus and posters for a variety of businesses. If you're faced with time limitations, budget constraints or simply need new creative ideas, let these designs do the work.
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Brochure Design Tips Article: 10 Surefire Ways to Add Sizzle to Your Brochures
by Shannon Cherry
BROCHURE DESIGN MAIN PAGE
GRAPHIC DESIGN MESSAGE BOARDS
ALL GRAPHIC DESIGN HOME PAGE
You Might Also Like This Best of Brochure Design Article
Best of Brochure Design : Cool Brochures - These brochures will give you some artistic inspiration when you feel like you are out of ideas.
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Businesses rely on brochures as their front line in communicating their products or services.
Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. “Most people forget a brochure is important because it represents you to the world and reflects your image,” says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepreneurs and nonprofit organizations be heard. “But the best brochures do more than impress,” she says. “Effective copy and design can intrigue, inform, convince and capture customer business just as an effective salesperson does. Brochure effectiveness is linked to an audience-appropriate marketing strategy that drives the design process.”
Cherry shares the following top ten list of hints can help your brochure put its best foot forward:
1. Keep headlines short. According to studies, headlines with fewer than ten words get more readership.
2. Focus your headline on your target audience. Show a picture of your target group and make sure the headline has the groups description in it. For example: If you are targeting moms, uses a headline like, “Moms Know Best.”
3. Keep text lines at a comfortable length. Body copy lines should never be shorter than the font size or longer than double the font size.
4. Keep paragraphs – especially lead paragraphs – short. Perhaps even one sentence.
5. Use graphical dingbats including bullets, hyphens, and asterisks, to break up text.
6. Use captions to draw the reader in. Next to the cover, captions are the most read items in a brochure.
7. Set captions in a different style.
8. Avoid typographic overkill by using too many CAPS, italics and bolds.
9. Stick to no more than three different fonts in a brochure.
10. If you use photos with people in them, make sure their heads are at least the size of a dime.
Shannon Cherry may be contacted at http://www.cherrycommunications.com
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report. Go to: http://www.cherrycommunications.com/freereport.htm
About the author: Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to www.cherrycommunications.com.
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With Adobe recently launching their online version of Adobe Photoshop - Adobe Photoshop Express - you might be wondering if there are other quality image editors online. You don't have to wonder anymore. We have put together a list of more than 30 web-based picture editors that are great alternatives to Photoshop Express. I am not saying that any of these online image editing tools are better than Photoshop Express, but they are all quality tools that can be used to create great image effects.
We have set up a script to take the freelance design jobs from dozens of freelance sites, graphic design forums, web design forums, job boards, and graphic design job sites. This script is set to automatically update this job board several times a day so you can be assured that you are looking at regularly updated freelance graphic design and web design projects on this aggregator.
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I have collected more than a dozen of the coolest shopping bags that I have ever seen. The creativity that was put into designing these bags could be put towards any graphic design project, and is not only limited to shopping bag design. These graphic designers thought outside the box (or bag in this situation) and I would love to have you submit some designs that you think showcase the same creative thinking (designing).
If you are a Photoshop guru, then you are probably always on the lookout for new free Photoshop stuff. Well, we try to do that legwork for you. On this page you will find a nice roundup of free Photoshop pattern sites. Click through to these sites and download some of those free patterns. Have fun.
A collection of Typography blogs & resources, Typography articles, Typography showcases, and Typography tools and then categorized them for you in this article.
I have collected the top Photoshop Logo Design tutorials online and listed them for you below. There are also plenty of Web 2.0 Logo Design tutorials as well.
This part II of a never-ending series of the coolest outside ads, billboards, and public advertising.
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6 Million Downloadable Clipart Images for Graphic Designers
The Clipart.com collection of more than 10 million royalty-free clipart images, photos, illustrations, fonts, sounds and Web graphics provides creative professionals with the most choice at the best price. With a Clipart.com subscription, you pay one fee and download what you need.
Sep 1Huge Roundup of Typography Blogs, Resources, Articles, Galleries, & Tools
A collection of Typography blogs & resources, Typography articles, Typography showcases, and Typography tools and then categorized them for you in this article.
May 27A New and More Accurate Search Engine for Finding Free Clipart
As graphic designers, we are always on the hunt for quality free clipart images to use in our designs. The problem is that often searching for clipart often brings back very inaccurate search results. Well, thanks to one of my friends, I have found a new site called Find Free Clipart which will make my life much easier the next time I search for clipart online.
Apr 26Podcast for Freelance Graphic Designers
Lindsay Marsh, owner of Marsh Graphic Design has created several audio and video podcasts she calls the Freelancer. They cover various topics related to the freelance graphic designer. She plans on doing these pretty regularly and from what we see there is a lot of potential here. I suggest you check them out. The [...]
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Feb 29Hot in Graphic Design - Should Graphic Designers Use Design Elements in Their Resume?
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