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BROCHURE DESIGN TUTORIALS & TIPS & TEMPLATES For:QuarkXpess, Illustrator, Freehand, Pagemaker, Indesign

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BROCHURE DESIGN ARTICLES

Best of Brochure Design : Cool Brochures - These brochures will give you some artistic inspiration when you feel like you are out of ideas.

How to Design and Layout a Brochure - Designing a basic brochure – how hard can that be? For good graphic designers, the answer is a lot tougher than you think.

4 Steps to Creating Brochures That Sell - Guest author Curtis Schlough shows you four simple steps that will help you design brochures that sell.

10 Tips for Creating Professional Brochure Designs - The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design:

Corporate Brochures: Are Yours Helping or Hurting Your Company? - Do You Want Better Brochures? Then follow these 12 design tips.

Brochure Design Tips for the Stressed and Computer-Challenged - If you are computer challenged, then this brochure designing articles could help you with some pointers.

5 Tips for a Great Brochure - What You Need to Know Before Submitting Your Brochure to a Printer

Brochures That Pitch and Don't Get Pitched - The purpose of your brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling an idea. No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewer’s attention and hold it long enough to deliver the pertinent information.

Brochure Design and Production Tips - Design Tips and Specs

Designing a Professional Brochure - This article offers some excellent tips, from design to marketing, that one should consider when approaching the creation of brochures.

Brochure Design Is Keeping Small Business Owners Down - Forget the tri-fold brochure, educate your prospects with a marketing kit that tells your entire story and more.

Brochure Desing Tips - A list of brochure designing tips that you should follow.

Brochure Design from Printing Graphics - Having a brochure designed for your company should be a well thought out and calculated process. We will educate you from the beginning design process to the final printing. Our goal with all our clients is to create for them a piece of collateral that evokes professionalism.

Trifold Brochure Writing Tips - Tips for preparing text: The bifold, tripanel brochure, often given the misnomer "trifold", is constructed by folding a 8 1/2 x 11 sheet of paper twice to create 3 panels on each side. It is the brochure type most commonly used by small business because it can be mailed in a standard #10 envelope.

Effective Brochure Design - If the main goal of the brochure design is to gain new customers it should be sharp and catchy.

Pro and Cons of Online Brochure Design - Designing a brochure has been made easier with the advent of online design and printing. There are several online sites that offer the service online and many advantages (and some disadvantages) in designing brochures online:

Brochure Design Tips - A brochure is a pamphlet used for marketing a product or service. The brochure represents the company so it should be done in an attractive, professional manner. Here are a few tips to keep in mind while designing a brochure.

Brochure Design by Rob Kirby - There are infinite approaches to designing your brochure and an endless variety of styles a brochure can take. I’ll leave it up to you to decide what works best for you from a marketing standpoint, but there are a few cardinal rules you should remember for any brochure design that will help it be more successful.

Take the 5 Minute Brochure Design Trash Test - You only get one chance to make a favorable impression with your brochure design. An effective brochure design that communicates to your prospects isn't about spending your entire ad budget on design and development. It requires the use of good brochure design and brochure writing principles.

How To Design & Write A Basic Brochure by Tom Egelhoff
This article explores some common mistakes in brochure design and writing and offers tips on how to avoid them.

Brochure Design Tips - A good brochure must communicate a summary of your business along with a visual feel of who you are. Don’t give away too much information. Leave the customer wanting to learn more about your company. Here are some tips for designing an effective brochure:

C-Folds - Common Brochure Folds Described and Illustrated

Creating an Effective Sales Brochure - An in depth checklist of things to consider when planning and producing an effective company sales brochure.

Designing Brochures that Work - This article guides you through the process of creating a brochure that will work for you. It discusses such things as the overall image of your brochure and the message it portrays, as well as the content and basic design guidelines.

Brochure Printing for Tri-Folds Brochures - Design and Layout Tips for Tri-folds Brochure printing is only as effective if you know who your market is, how you can capably reach them end your brochures, how to print them properly, and how you can design and layout your brochures.

Money Saving Tips For Your Next Brochure (PDF)- This articles gives out money saving tips for your next brochure.

Paper Tips: Bend Over Backward for Brochure Design Folds - There are so many ways to fold printed pieces, and so many odd terms to describe the folds: accordion, gate, exotic, map, parallel... If you're even a little confused, read this primer. The easy-to-understand descriptions, helpful drawings, and tips for what folds are best for particular situations will make you a master of the medium.

"Make Your Brochure Do Its Job" - Practically every business creates a brochure, but it’s often an exercise in futility. How effective can it be when it’s an additional duty for someone who doesn’t want to do it? Then the business ends up with a boring, “say nothing” piece of piffle handed out willy-nilly.

Brochure Design Software - There is a great deal of software that can be used for designing brochures. The type of software used is dependent upon the skill and desire of the user.

Worn Out Brochure Design Is Keeping Small Business Owners Down - Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.

Do your Brochures and Pamphlets Grab Attention and Get Results? - This digital booklet will take you through the steps of writing a brochure from start to finish. Whether your budget is big or small, you can design an attractive, effective, attention getting brochure that works for you.

Brochure Printing Design And Printing Advice - Brochure printing can often make up a large portion of any marketing campaign's total expense. Finding affordable brochure printing and other printing is easier than most think. Brochure-Printing-Advisor.com was formed to educate and inform the public with timely articles, design tips and frequently asked questions.

Brochure Design Tips - Brochure design tips are generally learned the hard way for the novice designer. Stupid mistakes can be expensive mistakes for you and for your customer. The result is wasted paper, bruised egos and lost business. If you learn anything from my brochure design tips page, the best advice I have to offer is to be creative and challenge the orthodoxy that results in a brochure design that looks like all the rest.

Brochure Design: Creating a Winner - Some of the tips I found really resonated with me, in fact they resonated enough that I was able to see our current brochure with fresh eyes and give it the overhaul it desperately needed.

Design, Printing, and Folding Tips for Brochures - A very helpful page for designing brochures.

Creating a Successful Promotional Brochure - A well-designed brochure is a valuable tool for marketing yourself to potential patients. It conveys your services, the benefits of those services, and provides an overall feeling of your practice. This simple sheet of paper will help people remember you and remind them why they should choose you for their healthcare needs.

Brochure Design: Tips and Techniques - A brochure is known as the advertising tool that carries eye catching designs and attractive language to attract people to get its proper meaning.

Brochure Printing and Persuasive Brochure Design - Brochures are effective for promoting causes, ideas, products, services and even com

Designing Brochures & Flyers : What purposes do brochures and flyers serve? - Brochures and flyers are meant to sell or explain your products or services. They can be used to introduce your company in general, or to highlight a specific product/service or promotion.

Brochure Printing and Persuasive Brochure Design: 12 Ideas - Make brochure printing an activity you’ll look forward to. And with the ease, convenience and cost-effectiveness provided by online printing companies, it’s something that you’ll certainly, successfully, do over and over again.

5 Easy Brochure Design Tips That Work - Strong branding, powerful images, compelling web pages and outstanding marketing pieces make or break that upward sales curve you crave so urgently.

Folding Tips for Brochure Design - Folds for brochures and other type of design projects including the half fold, the two parralel fold, the letter fold, the accordian fold, the z fold, the half plus z fold, and other folds.

How To Make A Super Brochure Or Mailing Piece - Eleven excellent tips to make sure that your brochure brings you the results that your company strives for.

Designing Brochures that Work - Why do some brochures work and others end up as scrap paper?

Design Your Own Brochure for Web and Print - Find out how you should be designing your brochure online and in print with these guidelines.

Developing Marketing Brochures - A Practical Guide for Developing Marketing Brochures for Heritage Tourism and Interpretive Sites & Attractions.

Effective Brochure Design - How To Create Brochures That Get Action

Folding Your Brochure - Designer Tips - The most common folds are – short fold, letter fold, and z-fold. Please note that not all folds might be available at your print shop. Contact your printer first.

How to Design Brochure - An article detailing how to design a brochure.

How To Design & Write A Basic Brochure - To begin, you need a clear understanding of how to use the finished product. There are two, and only two, functions of brochures.The brochure design will depend on which of the two you select.

How to Design a Pocket Folder Brochure - Want to customize your brochure for a specific market or an individual customer? Ever wish you could magically add new products or services without reprinting? Searching for a big-dollar look on a shoestring budget? This design does it all and anyone can create it.

How To Make A Super Brochure Or Mailing Piece - Design great brochures and mailing items for great results.

Helpful Tips for Your Next Brochure - Helpful tips for your next brochure.

Tips for Creating a Powerful Brochure - Brochures are a very effective way of promoting a product, service, or event. Creating a powerful brochure that gets results takes skill.

"How To Create Brochures That Get Action" - What is the purpose of your brochure? Is your brochure an advertisement? Is it a detailed product description-marketing piece? Or to put it another way, what kind of customers will be getting your brochure?

Making Effective Use of Brochures - Do you have effective brochures for your deer/elk business, products and services? If you don't, you should add brochures to your marketing toolbox!

Make it Tall, Make it Elegant - Layout design ideas for creative professionals.

Mix and Match Brochures - Searching for a big-dollar look on a shoestring budget? This design does it all and anyone can create it.

New Folds - "What are some different formats forlaying out brochures, besides the ol' 3-fold, 6-panel way?"

New Life For Old Brochure Layouts - "What are some different formats forlaying out brochures, besides the ol' 3-fold, 6-panel way?"

Role of DTP in Designing Collaterals, including Brochures - Get an overview of this niche.

Tips for Designing a Brochure - When you design a brochure to sell or explain your products or services, you must remember that this brochure is going to "talk on your behalf" about your services or products that you offer. It is extremely important to make sure that your brochure gets the correct message across, is clear and, most important of all, sells or explains your product or service - which is your ultimate goal.

Tips For Designing An Effective Brochure - Nice size tutorial for designing an effective brochure.

What Are Some Different Formats Forlaying Out Brochures, Besides The ol' 3-fold, 6-panel Way? - New life for old brochure layouts...

More Brochure Articles and Brochure Tips

10 Surefire Ways to Add Sizzle to Your Brochure - Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. “Most people forget a brochure is important because it represents you to the world and reflects your image,” says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepreneurs and nonprofit organizations be heard. “But the best brochures do more than impress,” she says. “Effective copy and design can intrigue, inform, convince and capture customer business just as an effective salesperson does. Brochure effectiveness is linked to an audience-appropriate marketing strategy that drives the design process.” Cherry shares the following top ten list of hints can help your brochure put its best foot forward

The Brochure Making Process - For businesses, having an effective marketing campaign is really a difficult thing to have. In fact, there are lots of promotional materials in the market today namely: flyers, posters, brochures, catalogs, postcards, business cards, etc. The production of these materials is such a challenging task for the business people but it is now being made easy for us by the existence of various printing companies that actually take charge of the conceptualization, design and printing of these materials. Brochures are powerful. They can persuade consumers to purchase what they need from a certain store. But they only become powerful when they are created uniquely and accurately to represent your business in the market. The making of these marketing tools is a collective process among competent writers, designers and printers. They are the people behind the creation of an effective brochure. You are also part of them because you are actually the one that provides them the specifications of the brochure.

The Power of Brochure Design - Basically, brochures serve lots of purposes. It can be used for marketing, during a special occasion, or in general business. Because of this, it is important to focus on the quality of the brochures that you’ll produce. It has to be professional-looking for clients to be interested in spending time to go over its content. It has to achieve its purpose of motivating people to do business with you. And, having a great brochure design can really make it worth remembering. Brochures are intended to let other people know about you and your company even before they get the chance to meet you and talk to you. They actually serve as a handy marketing representative in your behalf. The produce great impact for your products and services thus bringing in more and more customers as time goes by. They can really be considered as the most powerful marketing tools in the market.

Double the Effectiveness of Your Company Brochure - Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are. Prospective clients, of course, couldn't care less.

All I Really Need Is a Brochure - How many times have you thought that all your business needs is a nice brochure? Nothing fancy, just something to pass out at trade shows. It would surely solve a lot of your sales problems. You may even think it shouldn't cost much. It would look great printed on the new office color printer, right? Unfortunately, nothing in life or business is quite that easy. Many small businesses rely on brochures as their first form of sales communication but find them unsuccessful because they underestimate the skills and resources necessary to publish effective and attractive materials. The appearance and content of brochures and other sales material are so important because they represent your company to customers, suppliers, investors and employees. This is the first impression and, basically, your sales materials are your company in many people's minds.

The Marketability of Brochures - Brochures are generally used to give clients or customer some necessary information regarding the products, services or events of a business or company. They can describe the benefits in buying something from a company and can also present pictures for better understanding. Similar to the other advertising materials, they are also designed to generate more sales and profits for a business, and create interest among consumers. Basically, there are lots of options when it comes to brochure printing. The type of product or service you are advertising must be presented in the most attractive and interesting manner possible to draw the attention of your readers. Therefore, you have to consider your target audience in the production of your brochures. You might need to incorporate more colors and a compelling design in the brochures if you want to capture the interest of your target clients.

6 Tips How to Make Your Brochures and Promotional Materials - It takes a reader just a few seconds to decide whether the brochures and flyers they are reading are getting their attention. When planning your promotional materials, flyers, brochures and websites, here are just a few ways to stimulate the reader’s interest in what services or products you have the following items.

6 ‘Must-Have’ Elements of an Effective Brochure - Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

Does Your Brochure Pass the Test – or Is It Headed for the Trash? Part Two - In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message.

Does Your Brochure Pass the Test – or Is It Headed for the Trash? Part One - The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.

Perfect Company Brochure for Your Growing Business - It is necessary for a business to have its unique way of attracting customers and retaining old ones to gain stability and raise profit. Brochures are one of those campaign and marketing printed stuffs that will help you along the course of your expanding business. The company’s brochure and other printed marketing stuffs play a decisive role in inviting new customers, maintaining the current ones and earning more and more profit for the business. The printed materials will be there for you incase you are out of reach so, it is a must that it looks presentable with qualities that would definitely speak of you.

Promotional Brochures on the Rise - With lots of promotional and marketing tools that continue to come out one after the other, brochures are still one of the best means to advertise a company’s products or services. By definition, brochures are single-sheet informational materials that are printed on one side or both sides with no fold, folded in half, thirds or a custom fold. We can take note that in this competitive corporate world, a brochure can definitely help a company to stand out from among its competitors. In the Internet, you’ll find lots of different colors and designs for your desired brochures. There are also lots of brochure printing services at affordable rates. When you decide to use brochures for your company, you will certainly experience lots of benefits. All of us know that brochures can build your company’s image or identity, promote an important event or occasion, advertise a new product or service, and update product specifications. Aside from these advantages, there are still hundreds of other purposes that brochures can serve. It’s for you to find out about these benefits.

MORE BROCHURE ARTICLES

BROCHURE TEMPLATES

48 Hour Templates - There is a Brochure Template here in Photoshop, Illustrator, QuarkXpress, InDesign, PageMaker, Publisher and Freehand

Color Printing - Large selection of templates to download in Corel, Photoshop, Illustrator, and Photoshop

JakPrints - Tri-Fold Brochure Template in QuarkXpress, InDesign, Illustrator, Photoshop, and Freehand

PS Print Templates - Brochure Templates in Half-Fold, Letter-Fold, Z-Fold in 2 different sizes

VistaPrint - VistaPrint allows you to upload your customized design...but their templates are on their page and ready to use...so you can use them without using VistaPrint

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Getting a Handle on the Creative Process for Graphic Designers
The Graphic Design industry is very competitive, and trust me, it can certainly get stressful and frustrating at times. However, it doesn?t always have to be that way. Here, I have broken down my design process. This is how I create my design layouts from start to finish. Basically, with some focus, structure, and a little bit of talent, creating rewarding and professional design work can be produced more efficiently and with less stress.

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Jul 5

20 Ways to Avoid Graphic Designer?s Block
As a designer everyone has experienced a point where they just can no longer think of anything worth while. It?s in these situations when you have to reevaluate your perception of what works and what doesn?t. Use the following 20 tips to avoid and get through a tough designer's block.

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Jun 18

Free Online Font Tools - Mega List of Web Based Font, Text, & Type Tools
Graphic Design and Typography are deeply connected. For that reason, I figure that most of you are going to love these free online font and type tools. Most, if not all, of these are very useful and I recommend that you use them when you have a chance. Below you will find the huge list of free browser-based font and type tools.

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Jun 13

List of Graphic Design Podcasts on Topics Graphic Design, Web Design, Typography and More
I have found a load of design related podcasts that I am sure will peak your interests. Just think of it as radio shows geared towards you and your love of design. You will even find Podcasts on Photoshop, Illustrator, Typography, Freelancing, as well as Web Design and Graphic Design.

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Jun 7

List of Vector Conversion Software - 30+ Tools to Turn Photos into Line Art and Illustrations
I love Vector Magic, a free online vectorization tool. It is a really cool browser-based tool that can be used to turn a photograph into an illustration. It doesn't always succeed in getting that look that you might be looking for, but it does a pretty good job. I usually just use it to play around with photos to see what Vector Magic can do with it, but it also can be very useful if you want to convert a photo into an illustration. I started to wonder how many other vectorization tools and software packages there were out there and I was surprised to find out that there are a ton o them. Basically, most of these tools turn Raster / Bitmap / Photo Images into Line Art / Illustrations / Vector Art.

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May 28

Free Photoshop Shapes Downloads - Mega List of Free Custom Vector Shapes for Adobe Photoshop - Part I
I am in love with vector shapes right now. I think they are so handy to have around when you are building a site. The way that you can stretch vectors without creating jaggy edges, makes them incredibly useful. Most of the time I just land up breaking them apart to use a curve that I like. I also love using them for as badges or buttons on web sites. I have collected a huge selection of free custom Photoshop shapes. If you download every single one of these, there are probably close to 15,000 free Adobe Photoshop shapes. There are more to come in Part II. Enjoy.

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May 27

A New and More Accurate Search Engine for Finding Free Clipart
As graphic designers, we are always on the hunt for quality free clipart images to use in our designs. The problem is that often searching for clipart often brings back very inaccurate search results. Well, thanks to one of my friends, I have found a new site called Find Free Clipart which will make my life much easier the next time I search for clipart online.

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May 20

Become a Graphic Designer - Design Careers & Design Education Advice from Professional Designer
Whether you?re right out of high school, a Mom looking for a career she can do from home, recently out of the Military or simply someone who feels they have a knack for design and is ready for a career change, consider that you have a few options on how to gain the skills you will need to pursue your dream job. But first, ask yourself some questions

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May 16

Online Drawing Tools & Free Online Painting & Sketching Tools
As Graphic Designers, we are all creative individuals. I thought that most of you would love to know about all of the fantastic online drawing and painting tools that are available online. Not only are they fun, but they are also quite useful for sketching out some of our ideas. Some of these tools can also be used as design collaboration tools to use with your co-workers, clients, friends, teachers, and family. Enjoy and don't hesitate to send me links to online drawing tools that I might have missed.

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May 12

Green Graphic Design: Why And How to be More Eco-Friendly
Green Graphic Design: Why And How to be More Eco-Friendly by Angela Ferraro-Fanning of 13thirtyone Design Why Green Design? ?According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that [...]

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