home > Graphic Design Articles > Brochure Design > Difference in Designing Marketing Brochures vs. Business Brochures for Graphic Designers

Brochure Design Tips Article: Difference in Designing Marketing Brochures vs. Business Brochures for Graphic Designers

by Mart Gil Abareta

BROCHURE DESIGN MAIN PAGE
GRAPHIC DESIGN MESSAGE BOARDS
ALL GRAPHIC DESIGN HOME PAGE

You Might Also Like This Best of Brochure Design Article

Best of Brochure Design : Cool Brochures - These brochures will give you some artistic inspiration when you feel like you are out of ideas.

As a graphic designer, what changes should you make in your design when designing different types of brochures, such as a marketing brochure vs a business brochure?

Graphic Designers from our Community

These are both very different categories of brochures and need to be looked at in two very different ways. This article will focus on the differences between marketing and business brochures and how a graphic designer should approach the design and layout of these brochures.

Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client’s initial communication with your company so it is important to make it a really good one – something that motivates your readers to know your business more deeply.

Business brochures must contain pictures to make it more appealing and add more spice of life.

I must say that photos are an important element of an effective brochure. Color pictures are an additional advantage to your business since color draws immediate attention from your target audience. However, during the design process, it is important to be very careful in choosing the size of your photos or graphics to avoid overcrowding in your brochures.

In addition, a business brochure must explain your business vision, mission and objectives clearly.

Obviously, this is important for your readers to automatically understand your company goals even at the first reading of your brochure. Remember that your aim here is to inform them about the nature of your business. It is therefore essential to make all information in your brochure as meaningful as possible to make them want to hear more about you after reading your brochure.

As a representation of your products and services, your marketing brochures must be artistic, attractive and fun to read.

If you have this kind of brochure, you will always make a first impression that your company is certainly a good one and will motivate readers to pick up your brochure and read it. Take note that even through a single glance in your brochure, it will make your readers decide if they’re going to take time to read it or not.

Furthermore, it is necessary for your marketing brochure to have a distinct theme that describes why the products and services that your offer are far better than your competitors.

It is also important that your them itself is unique and can be easily remembered. When it comes to the design of your marketing brochure, you have to pick an appealing cover because as we all know, it’s the one that will make the first impressions for your business. You also have to make use of quality paper which can certainly add more impact to your promotional materials.

This article was created for the sole purpose of propagating information that may be related to 4 Color Brochures Printing and other industries to which it may be of interest.

For more related articles, you may visit http://www.catalogprintingexperts.com

For Comments and Questions about the Article you may Log - on to http://www.printingshoppers.com

BROCHURE DESIGN ARTICLES
BROCHURE TEMPLATES
BROCHURE DESIGN INSPIRATION - BEST OF BROCHURES
POST GRAPHIC DESIGNER / BROCHURE DESIGNER JOBS
GRAPHIC DESIGN MESSAGE BOARDS

Recent Articles from All Graphic Design Blog

6 Oct 2008 at 1:21pm
Web Based Image Editors - Online Photoshop Alternatives for Image Editing
With Adobe recently launching their online version of Adobe Photoshop - Adobe Photoshop Express - you might be wondering if there are other quality image editors online. You don't have to wonder anymore. We have put together a list of more than 30 web-based picture editors that are great alternatives to Photoshop Express. I am not saying that any of these online image editing tools are better than Photoshop Express, but they are all quality tools that can be used to create great image effects.

---

30 Sep 2008 at 2:54pm
Freelance Graphic Design Jobs and Web Design Jobs - We?re Rolling in Them
We have set up a script to take the freelance design jobs from dozens of freelance sites, graphic design forums, web design forums, job boards, and graphic design job sites. This script is set to automatically update this job board several times a day so you can be assured that you are looking at regularly updated freelance graphic design and web design projects on this aggregator.

---

25 Sep 2008 at 8:41pm
Fonts FAQ - Answers To Your Questions About Fonts
I get questions about fonts all the time and I wanted to write a post that would help many of you. Today I am answering many questions about fonts that will help you in your daily graphic design tasks.

---

20 Sep 2008 at 2:41pm
Productivity Tools for Efficient Graphic Designers to Automate Design Process
You will find that a lot of these tools can automate your graphic design process by actually doing the tedious repetitive tasks that slow you down. There are a ton of tools listed here, so make sure to bookmark this page.

---

11 Sep 2008 at 10:45am
Logo Design Process of Inspirational Graphic Designer Jon Sandruck
Logo Design Process of Inspirational Graphic Designer Jon Sandruck Do you want to learn about the logo design process from a logo designer who is going to have two of his logos to be included in the inspirational Logo Lounge 5? Then please welcome the very talented Jon Sandruck. Today Jon Sandruck is going to detail [...]

---

8 Sep 2008 at 12:15pm
Most Unique / Silly Shopping Bags Ever Designed - Inspirational Graphic Design
I have collected more than a dozen of the coolest shopping bags that I have ever seen. The creativity that was put into designing these bags could be put towards any graphic design project, and is not only limited to shopping bag design. These graphic designers thought outside the box (or bag in this situation) and I would love to have you submit some designs that you think showcase the same creative thinking (designing).

---

2 Sep 2008 at 9:23pm
Collection of Free Photoshop Pattern Sites - Start Downloading Those Patterns
If you are a Photoshop guru, then you are probably always on the lookout for new free Photoshop stuff. Well, we try to do that legwork for you. On this page you will find a nice roundup of free Photoshop pattern sites. Click through to these sites and download some of those free patterns. Have fun.

---

1 Sep 2008 at 11:05am
Huge Roundup of Typography Blogs, Resources, Articles, Galleries, & Tools
A collection of Typography blogs & resources, Typography articles, Typography showcases, and Typography tools and then categorized them for you in this article.

---

30 Aug 2008 at 8:48pm
A Roundup of the Best Photoshop Logo Design Tutorials Online
I have collected the top Photoshop Logo Design tutorials online and listed them for you below. There are also plenty of Web 2.0 Logo Design tutorials as well.

---

28 Aug 2008 at 11:37am
Best Cool, Clever & Unique Billboards and Outdoor Advertising Part II
This part II of a never-ending series of the coolest outside ads, billboards, and public advertising.

---

All Graphic Design Resources is a Directory Full of Tools for Graphic Designers

All Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.