Are you in need of business cards or are you a graphic designer who wants to know what options to tell your clients about? This article details the differences between business cards with raised letter and full colored business cards. What are the differences in cost between these two types of business cards and more. Read this article to find out more.
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."
Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.
Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades--photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.
Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you'll start racking up the cost. If your colors touch each other (called registration--the printer must make sure the cards run through correctly) then you'll tack on some extra expense there.
If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about the same price. It's the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.
Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's the way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.
Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on the cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!
In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.
Business card designer, Mitoné Cooke, specializes in full color business card designs at her website http://drbusinesscards.com. You can also give her a call at 1-800-431-3407 to order raised letter cards! Mitoné can be reached by email at email@example.com. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to firstname.lastname@example.org.
Coolest Business Card Designs, Part II - Here are the coolest, most innovative business cards that you have ever seen.
Coolest Business Cards, Part III - Here are the coolest, most innovative business cards that you have ever seen.
Coolest Business Cards, Part IV - Yet again, more of the most unique business cards around.
Business Cards: Ideas and Inspiration, Part II
Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]
Business Cards: Ideas and Inspiration, Part I
As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]
Collaborating and Negotiating: Part II
Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients. Ways to Collaborate Listen. On page 28 [...]
Collaborating and Negotiating: Part I
It’s there in the design brief: the problem your client wants you to solve. But whether your objective is to create an advertisement, exhibition or public announcement, sometimes you and the client aren’t quite on the same page about what exactly the best design solution is. OC Photographer asked a great question about the collaborating [...]
When Things Go Bad: 5 Tips for Firing Clients
Most graphic designers will be in a similar situation at some point: the client will not pay, the client is never satisfied with your work yet won’t collaborate to fix it, or you simply realize that you and the client are not meshing. Regardless of when and why you need to fire a client, everyone [...]
Tips for Working with Clients: Approaching the Relationship
Whether you’re looking for design classes, design degree programs, internships or first jobs, it’s important to choose an option that will help you learn clear communication, especially when it comes to designer/client relationships. Knowing how to work with clients should always be part of a successful graphic design education. The following tips can help you [...]
Working for Good: Pro Bono Design, Part II
If you’re interested in doing pro bono graphic design work, it’s important to educate yourself about smart ways to do it. Once you’ve got some guidelines, you can approach your pro bono work with creativity; unless your client specifically requests it, you don’t need to limit yourself to a brochure. Consider these ideas for pro [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic DesignersAll Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.