Breaking Creative Rules In Catalog Design - Before you break the rules of catalog design, you need to understand what they are - and why they work
Elements of Good Catalog Design - Helpful tips about catalog design and catalog design strategy, from product placement, type, layout design, and order forms to formats and printing.
The Catalog Production Process - Explains the process of catalog design, catalog production and product photography. Shows how to work with catalog designers and what information you need to provide to make the job go smoothly.
Create a Course Catalog Cover : Adobe InDesign CS2 Tutorial - Create a Course Catalog Cover - Adobe InDesign CS2 Tutorial
Producing a Catalog - Discusses how to plan and schedule the production of a catalog, including hiring a catalog designer, product photographer and catalog printer.
Getting Good Product Photography - Talks about the elements of good product photography and how to work with a product photographer.
Catalog Tips & Tricks - How do I get started designing my catalog?
Making Good Product Photography - Tips to help you create good product photography.
Catalog Printing Tips - How to save money and get better catalog printing with our catalog printing tips article. Explains paper, catalog size, page count, mailing and more.
Glossary of Catalog Printing Terminology - A complete glossary of catalog printing terms for those new to the catalog design trade.
Mind Your Creative: Tips on Catalog Design - Most catalogers have a formula for designing a catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach that automates many of the artists’ tasks. Timewise, this is a good thing.
10 Tips on Catalog Design - Your product selection may be fantastic but if the way items are presented in your catalog is not, sales are likely to go nowhere.
Choosing the Best Catalog Printing Methods - Catalogs are characteristically presented or processed in many special ways. Catalog printing depends upon the ease of use of the materials and equipments for use. It can also be based upon the reassurance and easiness of the printer and the customer as well.
Description of Catalog Printing Methods - A brief introduction to the three most common types of catalog printing presses.
Components of a Successful Catalog Design - Catalog design has been called "The Art of Creating Desire". In today's competitive marketplace, where price and function of products are often equal, form prevails. Successful catalog designers today have learned to create desire for products by appealing to people's emotions. For example, picture driving your dream car through the Canadian Rockies, or down the Hawaiian coast
Catalogs, Menus, Product Lists - Scan an overview of how desktop publishing is used to produce catalogs and similiar publications.
Catalog Printing Tips - Ask yourself the following questions as you prepare documents to promote your business to customers or communicate important information to others.
Catalog Design Production Tips - The following guidelines have been designed to help your job move through the pre-press process quickly and to print correctly when sent electronically. We are here to assist you every step of the way.
Catalog Design Essentials - Catalogs have been continuously advancing and designs are outrageous. Good catalogs should look enticing and pleasing in order to sell out. In order to come up with the greatest designs for your catalog should follow some simple rules.
Catalog Printing Tips & Suggestions - The following printing and mailing tips can save you money or avoid printing delays.
Catalog Printing Glossary - Glossary of catalog printing terms.
Catalog Design Tips - The objective of this site is to help you develop a catalogue design for your company by providing you with information and tips which will make your work more enjoyable and efficient.
Catalog Creative Design Rules - Rules are made to be broken sometimes.
Catalog Printing Methods - Listing of catalog printing methods.
Catalog Printing Advice - Advice on Catalog printing from pros.
Producing a Catalog - If you are new to the process of making a catalog this article is for you. It will walk you through the most important step to catalog production - planning. Planning who, when and how your catalog will be produced will ensure a smoother catalog design.
Catalog Production Tips (PDF) - A guide to planning, designing, producing & mailing your catalog.
Useful Tips on Catalog Design from Professional Catalog Designers - At Catalogue-Designers.com we provide you with some useful tips for you to obtain the best catalogue. For this graphic piece to be successful it is necessary.
Catalog Production Strategies Revealed - The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog's production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more!
Rules of Good Catalog Design - As catalogs continue to advance in their design and strive to stand out in the crowded mail-order market, the following design principals still prove effective in producing sound catalog design and selling product. Of course, with every design rule there can be exceptions, but these generally accepted design rules will help guide you in producing a good catalog.
Lets Go On To Catalog Digital Photography - Your company may be considering the benefits of imaging your promotional materials, specially your catalogs. Catalog digital photography can be a useful tool for managing your promotional items, but before doing it so, there are many issues that should be considered before committing to a catalog digital photography project.
Colored Catalogs on the Way - Catalogs are other options for marketing and promotion. It is a valuable and effective way in increasing a company’s sales and promotion. With the help of catalogs, a company is able to rise and increase their production through effective marketing.
How to Reduce the Cost of Creating a Catalog - Here's a list of some simple things that you can do to reduce the amount of time and cost of catalog design, photography and printing. We're not talking about getting out your camera and taking photos or the sketch pad to design your own layouts. These are just tidbits that help speed up those processes for your expensive hired professionals.
Catalog Bloopers - Tips for avoiding common catalog printing problems.
MORE CATALOG ARTICLES & CATALOG TIPS
Catalogs for Keeps - When we make purchases, catalogs are a must-have. Through them, we become aware of the things that we are about to purchase. Therefore, we can choose the best ones and we are not going to be deceived by the substandard ones. This is the reason why businesses and companies consider catalogs as one of the most effective marketing tools especially when conceptualized and designed accurately. Catalogs are usually being mailed to customers or distributed in public places such as malls, restaurants, department stores, etc. We actually look forward to have them and be our guide during shopping or food tripping. Before, these catalogs were large in size and were only available to selected people. But now, they have become more conventional and are being distributed on a daily basis. This marketing strategy has been proven to be very effective so, it has been widely used by almost all industries.
Elements of a Winning Catalog - What makes a catalog worth keeping? I believe that there are three elements for a catalog to be really effective – great design, high quality images, and professional printing. With these, you will be able to produce a catalog that will have a big impact on every consumer. Remember that this marketing material is intended to convince and motivate customers to transact business with you and purchase something from your business. A great design is the foremost thing that is being noticed in catalogs. When it is best created visually, it can actually speak in behalf of you and your business. Before, only a few industries focused themselves in producing a well-designed catalog. Most of them were from the clothing and photography industry. But now, almost all businesses want to catch the attention of their target audiences and that is only possible through a nice catalog design. This is certainly one great way of boosting sales.
Facts About Catalog Printing - A catalog is being used to promote the products and services of a business or company. It displays various purchasable items and their corresponding prices. It also includes photos of these items for consumers to perceive the kind of product that they’re going to purchase. When a business or company starts to grow, you’ll definitely look for the catalog printing options available to you. When you are considering catalogs for your marketing campaign, you have to keep in mind several things. First, you have to think about the process by which you’re going to print your catalogs. And I must say that you cannot achieve your desired catalogs when you want to do it on your own but you lack resources. If you are in this case, you have to avail the services of a professional printing company. With it, you are assured to get excellent quality catalogs at the most reasonable prices
Catalog Templates - Different sizes, with and without bleeds...in InDesign, Pagemaker, and QuarkXpress
Dynacolor - There are some catalog templates here
VistaPrint - VistaPrint allows you to upload your customized design...but their templates are on their page and ready to use...so you can use them without using VistaPrint
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Business Cards: Ideas and Inspiration, Part II
Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]
Business Cards: Ideas and Inspiration, Part I
As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]
Collaborating and Negotiating: Part II
Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients. Ways to Collaborate Listen. On page 28 [...]
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