by Mart Gil Abareta
Color is one of the most important aspects of good graphic design. It is always very important that you carefully consider each color that you use in your designs. Moreover, color combinations can relay moods and different messages within your designs. If you are a graphic designer and don't have a strong grasp on combining colors then this article is for you.
Color is being considered as the most powerful design tool of all times because it communicates so effectively. Therefore, it’s really necessary that you choose the perfect color combinations in your designs to relay the right message. If you’ve selected the right colors, you can expect for a strong emotional response from your audience. If you’ve chosen clashing and distracting colors, on the other hand, your design might end up as a long-lasting mistake that can spoil the marketing strategy of your business.
Generally speaking, we view colors in different perspectives. And sometimes, designers neglect the value of choosing the right color combinations. Consequently, they don’t acquire what they really want to have in their masterpieces. This gives them frustration and dissatisfaction that cause viewers to suffer, too. Remember that their major task is to design not just a good design but a design with the right color scheme to make it impressive. Some instances when designers overlook the importance of perfect color blend include the combination of odd colors that needs to be always done in the right touch. If you combine safe colors only in your design, it may end up appearing ordinary too fast.
In addition, combining bright colors must not look like they’re competing with each other because it’ll just appear to be too busy and very disturbing. When you think of utilizing bright colors in your designs, limit it to only one dominating bright color. Then, maintain the rest of your color scheme in a more neutral one. If you have a bright layout design, you must pick a more conservative shade for your text so that the text will not compete with the design. With this, the text will surely appear very nice. In times when you might want to inspire “shock and awe” in your audience, try to experiment because colors that never look good together and seem uncomfortable with each other can be the perfect bet for your designs.
To sum up, it is always important to ensure that the color combinations you’ve chosen for your designs best suit the intended content and the expectations of the viewers. Always remember that how you combine colors has a great impact on how it will be received by your audiences. Try to be consistent throughout the design with your color combination choices. Indeed, when it comes to unique ideas and complex interactions, the right color combinations are truly valuable weapons to be used in your designs. After all, it’s actually all about finding the right color combinations!
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