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9 Keys to an Effective Logo
by Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
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Memorability, so that your logo stays at the forefront of your potential clients' minds. That way, they'll think of you next time they have a need.
Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.
Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn't just look like everyone else's.
Professionalism, in the quality of the graphics, the printing and the paper on which your materials are printed.
Timelessness in your logo will ensure that you don't have to redesign your logo in just a few years and that your investment and equity in your design will be lasting.
Differentiation between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it.
Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
Scalability, so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business's name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.
Having a professionally designed logo can really give your business a jumpstart and helps your business get the attention – and clients – you need to succeed.
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo, marketing material and website designs for over a decade. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable – and that tell their unique business stories in a clear and consistent way. For more information about elf design, and to subscribe to our monthly newsletter, "Growth: Expand your business by building your brand", please visit: Logo design at http://www.elf-design.com
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Logo Design Creation Process from Start to Finish by Expert Graphic Designer : Jose Soto - Within this article, I am going to detail the “six steps” that I took to design the logo for the “Seventh Congress of Zoos and Aquariums”.
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With Adobe recently launching their online version of Adobe Photoshop - Adobe Photoshop Express - you might be wondering if there are other quality image editors online. You don't have to wonder anymore. We have put together a list of more than 30 web-based picture editors that are great alternatives to Photoshop Express. I am not saying that any of these online image editing tools are better than Photoshop Express, but they are all quality tools that can be used to create great image effects.
We have set up a script to take the freelance design jobs from dozens of freelance sites, graphic design forums, web design forums, job boards, and graphic design job sites. This script is set to automatically update this job board several times a day so you can be assured that you are looking at regularly updated freelance graphic design and web design projects on this aggregator.
I get questions about fonts all the time and I wanted to write a post that would help many of you. Today I am answering many questions about fonts that will help you in your daily graphic design tasks.
You will find that a lot of these tools can automate your graphic design process by actually doing the tedious repetitive tasks that slow you down. There are a ton of tools listed here, so make sure to bookmark this page.
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