GRAPHIC DESIGNERS FROM OUR DESIGN COMMUNITY
 |
home > Graphic Design Articles > Design Logos > 9 Keys to an Effective Logo
by Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
 |
 |
 |
||
 |
|
 |
||
Memorability, so that your logo stays at the forefront of your potential clients' minds. That way, they'll think of you next time they have a need.
Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.
Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn't just look like everyone else's.
Professionalism, in the quality of the graphics, the printing and the paper on which your materials are printed.
Timelessness in your logo will ensure that you don't have to redesign your logo in just a few years and that your investment and equity in your design will be lasting.
Differentiation between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it.
Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
Scalability, so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business's name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.
Having a professionally designed logo can really give your business a jumpstart and helps your business get the attention – and clients – you need to succeed.
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo, marketing material and website designs for over a decade. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable – and that tell their unique business stories in a clear and consistent way. For more information about elf design, and to subscribe to our monthly newsletter, "Growth: Expand your business by building your brand", please visit: Logo design at http://www.elf-design.com
You Might Also Be Interested in these Logo Design Articles
A Roundup of the Best Photoshop Logo Design Tutorials Online - I have collected the top Photoshop Logo Design tutorials online and listed them for you below. There are also plenty of Web 2.0 Logo Design tutorials as well.
Logo Design Creation Process from Start to Finish by Expert Graphic Designer : Mark Misenheimer - This article was written by the very talented, Mark Misenheimer of Misenheimer Creative, Inc. Mark is an expert freelance graphic designer who has been in the design business for years. He has documented the design of a logo from start to finish in order to help other graphic designers. I know that you will learn something from this tremendous logo design article.
Logo Design Creation Process from Start to Finish by Expert Graphic Designer : Angela Ferraro-Fanning - We are very excited to have Angela Ferraro-Fanning guest write for us this week. Many of you will find that she is a graphic designer that is very talented and experienced. She wrote this article to guide you through her own creative logo design process, from start to finish.
Logo Design Creation Process from Start to Finish by Expert Graphic Designer : Jose Soto - Within this article, I am going to detail the “six steps” that I took to design the logo for the “Seventh Congress of Zoos and Aquariums”.
How to Design a Logo for Your Customer - A Logo Design Tutorial for Freelance Designers - A step by step logo design tutorial.
Logo Design Inspiration - Cool Logos Part I - I saw some really beautiful logos today so I thought that I would share some with you and then make a series out the idea. This is part I of a multiple part series of the coolest logo designs.
Logo Design Inspiration - Cool Logos Part II - This is part II of a multiple part series of the coolest logo designs. You can use this list as a source of logo inspiration or just look at it because it is fun to do.
LOGO
DESIGN ARTICLES, TIPS AND RESOURCES
LOGO DESIGN INSPIRATION GALLERY
POST
LOGO DESIGN JOB OR BROWSE PORTFOLIOS
BROWSE
GRAPHIC DESIGNERS PORTFOLIOS
RECENT ARTICLES from Graphic Design BloG
3D Photoshop Object Projects and Tutorials - Part II
More 3D for Fun and Function
In our last article we presented some nifty examples of what you can do with Photoshop in creating your own 3D objects. There are literally thousands of PS objects that you can download from the Internet, but the process of making your own Photoshop 3D items is not only fun [...]
|
|
|
|
 |
|
3D Photoshop Object Projects and Tutorials - Part I
Practice Makes Perfect
After a while, it seems that plain old 2D Photoshop images are lacking when it comes to creativity for some of your graphic design projects. Maybe you have thought about doing more 3D work but didn’t know where to start. The following Photoshop tutorials can help you create some nice objects. All that [...]
The Do?s and Don?ts of a Successful Portfolio - Part II
Presentation and Eye Appeal
What would your reaction be if you were served a plate of food at a restaurant that had dust, lint, or smudges on the dish? Now let’s switch this scenario around and put this in the context of a job seeker presenting a portfolio that has dust, lint, and smudges on the [...]
The Do?s and Don?ts of a Successful Portfolio - Part I
The Basics
At long last you’ve landed a job interview at a design firm. You’re excited, nervous, and worried all at the same time. You realize that part of the interview process hinges on presenting a strong portfolio. But where do you begin?
You’ve got lots of examples from projects while going to your graphic design college [...]
What Employers Are Looking for in Graphic Designers - Part II
It’s More than Just Talent
When you are going after a graphic designer position, your prospective employer is not only seeking qualified talent but “soft” skills and abilities.
The “hard” skills as described in our last article, What Employers Are Looking for in Graphic Designers - Part I, gave a list of the skill sets that graphic [...]
What Employers Are Looking For In Graphic Designers - Part I
What You Need To Qualify
To land a job as a graphic designer you need the skill sets and talent necessary to fill the job requirements.
There are two types of skill set categories employers are looking for when hiring a graphic designer. In the following three part series we’ll delve into what these qualities are and [...]
Graphic Design and Effective Messaging - Part II
Graphic Design Is Messaging
Although the artistic merits of good graphic design is at the forefront of what a graphic artist does the real backbone behind the design is the effectiveness of the message you are trying to communicate to the viewer.
In our last article we quoted Marshal McLuhan saying, “The medium is the message” or [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic Designers
All Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.
Interested in Becoming a Graphic Designer - What to Study
Little SEO Secret!
Best of Brochure Design
smart link exchange
