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home > Graphic Design Articles > Design Logos > COLORIZING YOUR LOGO - PICK OUT THE BEST!

Coloring Your Logo – Pick Out the Best!

by Kay Zetkin

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One of the important elements in making your web presence entails not only having a well-designed website. Your logo should be installed in your website before your start launching and broadcasting about your web site’s existence in the wide, wide world of the Web.

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As you seek to design your logo, the preeminent question would be – are the colors you picked for it, the right one? And of course, the right color of your logo will be able to set the mood and tone of the site. Mind you, some users and browsers are also very particular about logos. They are finicky at best and may just easily leave your web site after just a glance at your logo. Yes, it could make or unmake your web site’s ultimate success.

Here’s something that might help you in choosing the right color of logo for your web site:

• Orange - a warm color that connotes of tropical, luxury, passion and exotic things. The color itself expresses enthusiasm, vibrant and expansive. Your logo may just captivate the right kind of attention once you use color orange.

• Yellow – a color that exudes intellect, faith, goodness and friendship. Yellow also vibrates optimism, happiness, idealism, and imagination. Unless your company does convey bright, cheery feelings that you are inclined to reflect in your logo, yellow could really work well as background color.

• Blue – the most popular color that convey peace and tranquility, loyalty and fidelity, harmony, trust and confidence. For those who are keen on using the 216 color palette, blue is abundant in all shades. They can be excellent dominant color for web site logos which convey the lighthearted and positive mood.

• Purple – a rich color that exudes mystery, royalty and spirituality. For the unconventional, creative and prides themselves of being unique, your logo may work well with lavender in it. It also conveys justice and truth.

• Gray – connotes neutrality, stability and wisdom… • White – it is the color of cleanliness and purity, youth, simplicity, innocence, friendship and peace. White has become a very popular background color in web sites, owing to the best readability it offers onscreen.

• Green – conveys neutrality, growth, money, humility and wisdom. It is a kind, generous color and often a logical choice for financial sites and those that represent fertility, healing and ecology in many cultures.

• Black – as always have been considered a mournful, heavy and depressing color. Although, it also connotes an air of detached elegance and sophistication and mystery.

• Red – considered as the hottest of all colors, it represents all things intense and passionate. It connotes danger, heat and fire, speed and zest, blood and excitement, competition and aggression. As such red can really be an annoying, disquieting or exciting color depending on the intensity of its used in your logo.

So, all you need to do is go about and find the right color that’s suitable and quite appealing enough. Do you already have your choice?

For comments and inquiries about the article visit http://www.colorprintingwholesale.com

Kay Zetkin is the author name of Lala C. Ballatan. She discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.

For her, writing is an effective tool to express your viewpoints... To write is already to choose, thus, writing should be done along with a critical mind and a caring soul. She hopes to become more professional, skilled and mature in her craft. Aside from writing Kay likes to spend her time reading.

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