GRAPHIC DESIGNERS FROM OUR DESIGN COMMUNITY
 |
DESIGNING POSTCARD MAIN PAGE
ALLGRAPHICDESIGN.COM HOME PAGE
by marketing@brochures.com Curry
In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.
 |
 |
 |
||
 |
|
 |
||
1. Mail systematically to a targeted database of prospects.
Most people who use postcard mailings as a way to acquire new customers mail to a list once and then stop. It’s far more effective (provided that your postcards have an enticing offer, and provided that you are mailing to a group of “ripe” prospects) to mail regularly to the same group of potential customers. Think about it this way. How many times have you received something in the mail or seen an ad on TV and thought, “that’s a good idea, I need to look into that.” Only to forget about it the next day and never take action. That’s just human nature. And that’s why it’s better to mail systematically and regularly to a group of prospects than it is to just mail once or twice. It may take 3 or 4 contacts with a customer before they are willing to do business with you.
2. Systematically contact your customers.
Once a business gains a new customer the tendency is to do nothing but hope that the customer will come back. Bad idea. It’s far better to be proactive and mail monthly, weekly, quarterly, etc. to your current customers offering them special incentives, additional products, or just to simply thank them for their business. It’s amazing what kind of growth you can achieve if you get even a small percentage of your customers to make an additional purchase or two throughout the year.
3. Allow your customer to be a hero.
One great way to build a relationship with your current customers and potentially gain new customers is to send them a postcard with a special offer that is only good for previous customers or friends and family of previous customers. When you send a postcard with a coupon or special offer on it, state very clearly that your valued customer is free to use the coupon for themselves or they can pass it on to someone else. This will make them feel good, and will potentially build a repeat purchase, or develop a new client. It’s like killing two birds with one stone.
Postcards can quickly and inexpensively communicate your message to prospects and consumers. When used as part of an integrated system, post cards can be a very powerful tool to generate new customers and then ensure that those customers keep coming back to you over and over again. In business, what could be better.
Brett Curry is a Professional Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com
RECENT ARTICLES from Graphic Design BloG
test on prod
test
|
|
|
|
 |
|
Starting a Graphic Design Business: Part II
You’re in the Money
In our last post we identified some of the advisors you’ll need on your team as you start a graphic design business. Lucky for you, the logistical fun doesn’t end there. Armed with your graphic design education and ready to take on your first project, you’ll first need a pricing structure. Design [...]
Starting Your Graphic Design Business: Part I
Learning the Biz
Graphic Design schools will sharpen your artistic talents, but what about your business acumen? If starting a design business appeal to you, however, both sides of your brain need to be functioning. In order to get You, Inc., off the ground, knowing the nuts and bolts of business ownership is just as essential [...]
3D Photoshop Object Projects and Tutorials - Part II
More 3D for Fun and FunctionIn our last article we presented some nifty examples of what you can do with Photoshop in creating your own 3D objects. There are literally thousands of PS objects that you can download from the Internet, but the process of making your own Photoshop 3D items is not only fun [...]
3D Photoshop Object Projects and Tutorials - Part I
Practice Makes Perfect
After a while, it seems that plain old 2D Photoshop images are lacking when it comes to creativity for some of your graphic design projects. Maybe you have thought about doing more 3D work but didn’t know where to start. The following Photoshop tutorials can help you create some nice objects. All that [...]
The Do?s and Don?ts of a Successful Portfolio - Part II
Presentation and Eye Appeal
What would your reaction be if you were served a plate of food at a restaurant that had dust, lint, or smudges on the dish? Now let’s switch this scenario around and put this in the context of a job seeker presenting a portfolio that has dust, lint, and smudges on the [...]
The Do?s and Don?ts of a Successful Portfolio - Part I
The Basics
At long last you’ve landed a job interview at a design firm. You’re excited, nervous, and worried all at the same time. You realize that part of the interview process hinges on presenting a strong portfolio. But where do you begin?
You’ve got lots of examples from projects while going to your graphic design college [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic Designers
All Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.
Inspirational Buisness Cards
What type of music do you listen to when designing?
Envelope Printing???
Best of Brochure Design
My art gallery
Pantone/Photoshop question
Beautiful, just great design
How to show cut lines for business card slits?
