GRAPHIC DESIGNERS FROM OUR DESIGN COMMUNITY
Print Design Templates Take a look at these creative Graphic Design templates for brochures, flyers, newsletters, stationery, postcards, ads, menus and posters for a variety of businesses.
Invoicing 4 Freelancers A complete, secure, online billing application that maintains hourly service billing, flat fee billing and recurring charges. Integration with Authorize.Net and other leading payment gateways provides hands-free recurring billing with a sophisticated CRM system.
Free Design Magazines Browse through our extensive list of free Graphic Design, Web Design, Business, Computer, and Computer Graphics magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests; topics include management, marketing, operations, sales, and technology. Simply complete the application form and submit it. All are absolutely free to freelance professionals who qualify.
Suggested Links Design Community
Photoshop Tutorials
Graphic Design Resources
Vandelay Design Blog
Design Reviver
Web Design & Graphic Design Blog
Logo Designer's Logos
Web Design Tools List
Layouts & Templates Directory
Graphic Designers
Creative Public
The Print Guide
Creative Track
Digital Dreamer
Logomarket
Desktop Publishing
Blue Sfear
Web Design Templates
Design Directory
Web Designers & Developers
Crafts for Kids
Webmaster Tutorials
Web Designers
Web Design Portfolios
All Work at Home Ideas
How to Draw
Work From Home Job Search
More Graphic Design Links
OTHER SITES WE OWN
AllFreelance
All Freelance Work & Portfolios
Graphic Design Community
Best of Graphic Design
Web Design Tools & Resources
 |
DESIGNING POSTCARD MAIN PAGE
ALLGRAPHICDESIGN.COM HOME PAGE
by marketing@brochures.com Curry
In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.
 |
 |
 |
||
 |
|
 |
||
1. Mail systematically to a targeted database of prospects.
Most people who use postcard mailings as a way to acquire new customers mail to a list once and then stop. It’s far more effective (provided that your postcards have an enticing offer, and provided that you are mailing to a group of “ripe” prospects) to mail regularly to the same group of potential customers. Think about it this way. How many times have you received something in the mail or seen an ad on TV and thought, “that’s a good idea, I need to look into that.” Only to forget about it the next day and never take action. That’s just human nature. And that’s why it’s better to mail systematically and regularly to a group of prospects than it is to just mail once or twice. It may take 3 or 4 contacts with a customer before they are willing to do business with you.
2. Systematically contact your customers.
Once a business gains a new customer the tendency is to do nothing but hope that the customer will come back. Bad idea. It’s far better to be proactive and mail monthly, weekly, quarterly, etc. to your current customers offering them special incentives, additional products, or just to simply thank them for their business. It’s amazing what kind of growth you can achieve if you get even a small percentage of your customers to make an additional purchase or two throughout the year.
3. Allow your customer to be a hero.
One great way to build a relationship with your current customers and potentially gain new customers is to send them a postcard with a special offer that is only good for previous customers or friends and family of previous customers. When you send a postcard with a coupon or special offer on it, state very clearly that your valued customer is free to use the coupon for themselves or they can pass it on to someone else. This will make them feel good, and will potentially build a repeat purchase, or develop a new client. It’s like killing two birds with one stone.
Postcards can quickly and inexpensively communicate your message to prospects and consumers. When used as part of an integrated system, post cards can be a very powerful tool to generate new customers and then ensure that those customers keep coming back to you over and over again. In business, what could be better.
Brett Curry is a Professional Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com
RECENT ARTICLES from Graphic Design BloG
Graphic Design, Book Covers, and You - Part II
Reading a Book by Its Cover
The chance to produce art for a book cover is rare, bug the essential thought processes and creative steps are very similar, if not identical, in the inventive process. In this series we actually try to read a book by its cover--to see if the design concept is successful or [...]
|
|
|
|
 |
|
Graphic Design, Book Covers, and You - Part I
Inspiration from the Covers of Books
In the next few posts, we'll look at some book covers and learn a few things about design. We'll find that design sometimes has to follow form. And in these examples, they follow the form of the content.
The creative processes used to design a book cover are relatively the same [...]
Freelancing 101: The Typical Life
Freelancing 101: The typical life.
Plus tips and advise from a professional.
By Elle Phillips
According to the US Bureau of Labor Statistics, about twenty-five percent of all Graphic Designers (or Graphic Artists) do freelance work, full-time or part-time. Many more have aspirations of doing freelance because of the money, creativity, and the appeal of working from home. [...]
When Design Becomes Literal
As a graphic artist, you face the challenge of creating designs that are unique, and interesting. Some designers, as you will see, have taken the idea of design to a very literal form.
The following examples are fun to look at and admire, but also serve as inspiration to think "inside the box" by approaching design [...]
Logos: What Makes a Good Design? - Part III
And Now the Good Stuff
In our last few articles about logo design we've seen some logos that didn't quite work because of design flaws, problems with concept or lack of visual appeal.
This time we'll look at some of the most famous logos in the world, and some that aren't so famous to see why they [...]
Logos: What Makes a Good Design? - Part II
The Logo Journey Continues
In our last article, we examined several logo designs that were, by most conventional standards, unsuccessful. Your art education is a continuing process and understanding the basics of graphic design can help you to be more effective in creativity and to avoid mistakes.
In Part 2 of this series, we'll take a look [...]
Logos: What Makes a Good Design? - Part I
Logo Design Isn't Always Easy
Designing a logo can sometimes be mystifying, but that doesn't mean it can't be done. At times a logo design just works, even though it may seem rather unremarkable. Other designs should work but they don't.
When Things Go Terribly Wrong
The examples in this article demonstrate what can happen when attention to [...]
All Graphic Design Resources is a Directory Full of Tools for Graphic Designers
All Graphic Design Portal is a Graphic Design education directory with resources & articles for Graphic Designers & Web Designers including a Design forum, blog, graphics software tips, graphic design jobs, advice for new designers about design schools and education as well as tips for freelance graphic design business owners, and much more.
