Advertising and commercial design programs may prepare you to enter several growing career fields. Within the advertising industry, leading careers include graphic designer, market research analyst, producer, public relations specialist, and sales managers. On the other hand, commercial design encompasses the business, engineering, and art worlds.
Your training may varies according to your selected program and career path. Advertising and commercial design schools may offer a number of degree opportunities--associate's, bachelor's, and master's degrees. Associate's degrees may be used to gain entry-level employment in advertising. For example, you might become an assistant art director or copywriting assistant. However, most of the best employment opportunities may require a bachelor's degree. With a bachelor's degree, you might become an assistant media buyer or assistant media planner.
In commercial design, may be a bachelor's degree is the minimum educational requirement. A degree in architecture, engineering, or industrial design are common pathways to a career in commercial design. Traditional commercial design classes include sketching, industrial materials, computer-aided design, and manufacturing methods.
Advertising and Commercial Design Programs: Career Outlook
As you complete a degree in advertising, you may typically start in the media department or account management. Commercial design employers traditionally include design firms, manufacturing companies, and large corporations. The career outlook in both industries should be positive, according to the Bureau of Labor Statistics. For example, the Bureau of Labor Statistics projects 13 percent employment growth for graphic designers between 2008 and 2018, and 12 percent growth for art directors. Commercial designers should may expect 9 percent growth during the same period.
According to BLS in 2009, graphic designers earned a median salary of $43,180 and commercial designers earned $58.060.
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