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Business Cards: Ideas and Inspiration, Part II

Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, and business “cards” made out of other objects. Today, we’re looking at different techniques.

Color

Let images and color draw attention to your card. If your name incorporates a color, the reiteration on the card can create a memorable impression. Take a look at the elegant, striking, and fitting use of color on these business cards, all from Inspiredology.com.

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Clever Associations

The next four pictures are taken from creativebits.org.

Have a lawn-care business? Consider seed packets as business cards.

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Or perhaps you want something to help people find their way to your map-printing business:

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Work Samples

Maybe you want to include a sample on your business card. This gives people a tangible vision of your work.

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Image: Toxel.com

Image: Toxel.com

And of course, if you claim to be an interactive designer, an interactive business card (from creattica.com) is a good way to back up your claim.

creatticalarge

AllGraphicDesign’s blog offers many more examples of unique and interesting business cards. For more inspiration, take a look at these posts:

The Coolest Business Cards - Beautiful & Unique Business Card Designs Part 4

More Cool Business Cards - Business Card Layout & Design Part 5

The Coolest Business Cards - Beautiful & Unique Business Card Designs Part 6

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Business Cards: Ideas and Inspiration, Part I

As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business card can demonstrate your creativity and talent. This week we’re looking at ways business cards can generate positive interest in your design.

The following three examples all use shape to convey the nature of the business. Whether you’re designing a card for another business, or trying to figure out what shape best conveys your graphic design specialty, consider these shapes for inspiration, the first two from Card Inspiring’s The Most Beautiful and Creative Unique Shaped Business Cards Design and the third from bestbusinesscard.net’s post on 28 Best example of Shaped and Die-Cut Business Cards.

NinjaBTL’s throwing-star-shaped business card:

19creative-shape-business-card-design

These bottle-shaped business cards for a sommelier:

29creative-shape-business-card-design

Lindsey Casabella’s comb-shaped card, perfect for a hairstylist:

shaped-business-cards-151


If you feel like adding a third dimension to your business card, be inspired by some of bestbusinesscard.net’s 20 Most Unique Business Cards of 2010.

Check out the TAM Cargo business card…

unique-business-cards-2

…or the Norburn Model Aircraft Supply airplane card.

unique-business-cards-1

Or you could ask yourself why a business card needs to be made out of paper. The balloon and clothespin business cards are taken from Odd Stuff Magazine’s list of the 90 Most Unusual Business Card Designs of All Time.

ballon-card

clip-cards

For more inspiration, check out these Coolest Business cards posts:

The Coolest Business Cards

Coolest Business Cards Part 2

Coolest Business Cards Part 3

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Collaborating and Negotiating: Part II

Image: http://sedu731fall09.wikispaces.com/

Image: http://sedu731fall09.wikispaces.com/

Today, we’re looking at the collaboration side of negotiation and collaboration in graphic design. Because your work is ultimately for the client, at times you as the designer must be willing to compromise to reach a mutually agreeable goal. Here are some tips to help you collaborate with clients.

Ways to Collaborate

  • Listen. On page 28 of its publication A Client’s Guide to Design: How to Get the Most Out of the Process, AIGA states that “The most successful collaborations are always those where all the information is on the table and expectations are in the open from the outset.” Ask questions and practice active listening to really understand what your client wants in the first place. What’s their vision of the finished product?
  • Research. Know the company before you meet with them, and take time to learn about their world. If you’re working for a nonprofit, read up on current issues in charity work. If you’re working with a small business, take time to understand small business trends.
  • Learn. While you may have a handle on what your client wants and what will make audiences respond, remember that the marketing directors with whom you are working are also striving to understand their particular audience. Asking for their help and clarification can give you insights into a niche audience they may know better.
  • Be willing to simplify. Remember, what you’re ultimately doing is developing a communication strategy. However creative you want to be, if the client doesn’t feel like you’re communicating what they want, it doesn’t matter how brilliant or original your design is.


If you want more suggestions, AIGA’s article on in-house design and communication is quite helpful in learning about communication with a broad client base.

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Collaborating and Negotiating: Part I

Image: raincityguide.com

Image: raincityguide.com

It’s there in the design brief: the problem your client wants you to solve. But whether your objective is to create an advertisement, exhibition or public announcement, sometimes you and the client aren’t quite on the same page about what exactly the best design solution is. OC Photographer asked a great question about the collaborating and negotiating side of graphic design when it comes to dealing with clients. Today we’re focusing on the negotiating side of handling disagreements.

Ways to Negotiate

  • Show your skills. Now is the time to use the expertise gained from your graphic design education. You need to be able to explain clearly to the client why the visual/layout/typeface you’ve chosen is the best way to connect with their target audience. You’ve learned color theory, design theory, cross-cultural communication, etc. at graphic design school, so be willing to defend what you’ve created.
  • Show your knowledge. If research will back up your claims, do it! Facts and figures speak louder than opinions.
  • Bring samples. When you’re defending one particular design over another, it helps if your client can see other ideas you’ve rejected. Particular adjectives such as “masculine,” “subtle,” or “attention-grabbing” may not mean the same thing to different people.
  • Check your attitude. If you’ve approached the problem with the attitude that you, as the creative designer, know everything, and your client knows little, it becomes hard to establish trust. If you listen humbly and are willing to show that you are taking their concerns seriously, they are more likely to trust you and listen to your advice.


If you can’t negotiate your design idea, sometimes it’s time to compromise. Check back on Friday, when we’ll take a look at different ways to collaborate.

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When Things Go Bad: 5 Tips for Firing Clients

Most graphic designers will be in a similar situation at some point: the client will not pay, the client is never satisfied with your work yet won’t collaborate to fix it, or you simply realize that you and the client are not meshing. Regardless of when and why you need to fire a client, everyone knows that breaking up is hard to do. But there are graceful ways you can handle it that will help your design firm grow and keep doors open.

Image: GetEntrepreneurial.com

Image: GetEntrepreneurial.com

  1. Stay business-focused. Make sure the client knows that this is not personal. It’s simply not a good fit for you and your business at this point.
  2. Be polite. Never burn all your bridges, even if you’re certain you never want to work with a client again. You never know when you might need a reference or recommendation, or whether an employee from one client will end up working at another client.
  3. Be honest. Let the client know exactly what the problem is, phrasing it in business terms. The more honest you can be, the more mutually satisfying and productive the separation will be for both parties.
  4. Offer an alternative. Ask clients if they can see any other option or think of another solution besides terminating the current business relationship.
  5. Ask for feedback. This is a great tip whether your relationship with the client is coming to an end because you’ve finished the project, or whether you’ve simply decided not to work together anymore. Asking the client for honest feedback can help your business grow and improve, and help you know what future clients might be looking for.

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Tips for Working with Clients: Approaching the Relationship

Whether you’re looking for design classes, design degree programs, internships or first jobs, it’s important to choose an option that will help you learn clear communication, especially when it comes to designer/client relationships. Knowing how to work with clients should always be part of a successful graphic design education. The following tips can help you form a solid basis for a good run with nearly any client.

Image: Freelance Apple

Image: Freelance Apple

Gain clients carefully. Selecting your clients carefully is the first step in a responsible client/designer relationship. You should have a clear idea of who the client is and what needs exist, and the client should have a clear idea of your expertise or that of your firm.

Collaborate and negotiate. Be able to explain your vision to the client and why it’s the best possible solution to their design problem. While you should defend your ideas, when possible it’s a good idea to give in to the client.

Maintain contact. If you are proactive about contacting the client and providing updates, the client will feel important and have more confidence in your work.

Stick to deadlines. It doesn’t matter if you have to give up an occasional weekend or work thirteen-hour days for a week. Part of being a professional designer is getting your work done on time.

For more ideas on handling your relationships with client, check out “Keeping Your Cool as a Graphic Designer,” Part I and Part II.

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