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10 Steps to Attract New Clients for Your Graphic Design Business

10 Steps to Attract New Clients

by Hancey Design - http://www.HanceyDesign.com/ 

 

10 Steps to Attracting New Clients for Your Graphic Design Business

 

1) Start with existing clients. I’ve heard that the best clients for a graphic design business are the ones that you already have, so make it work to your benefit. Send regular newsletters or emails to educate your clients about your graphic design services. Give them a reason to call - a different limited time offer every month.

2) Referrals, Referrals, Referrals. Don’t be afraid to ask clients for referrals - especially after the job is done and you have WOWed them with your graphic design talents! Again, give incentives - “For every new client you send my way, I’ll give you 25% off your next design job”, or something similar.

3) Photos or Visuals. Create a portfolio for your graphic design business that you can present before and after samples and explain why you took a certain approach. Did the client ask for something specific that you were able to incorporate? Or did your client create a “portable” portfolio with testimonials and educational materials for your clients to keep and possibly display at their office for you? Of course, online graphic design portfolios are huge. Don’t have one? It’s time to create one. Take a look at All Creative Portfolios and other creative portfolio sites in order to get your graphic design services displayed.

4) Press Releases. Write a short, one page article about your graphic design business and services you provide and submit it to local and national publications. These are great because they are FREE! Be sure to have high resolution files and/or photos available upon request should they publish the article.

 

5)Mailers. Target people recently moved to the area who could benefit from your graphic design services/product etc. There are many low cost postcard printers out there - maybe work out a trade for printing and design?

 

6) Give and get help from people in related fields. Don’t be snooty - we are all just trying to make a living, right? If someone contacts you and asks for your graphic design expertise, give it to them! Chances are it will be remembered and rewarded in the future. You never know - they could turn out to be your next business partner!

7) Give and get help from surrounding businesses. Hand deliver a promotional offer to nearby businesses with a special offer included. Be sure to respect places that don’t except solicitation. Be brief if you leave something with them - they are busy, and don’t want to be bothered, but may appreciate a local person with an offer they can’t refuse.

8 ) Call your client after the job is done. Ask them questions about the service/product you provided. Can you improve something? More than anything, people will appreciate the follow up and will be more likely to remember you for the next project they need help with.

9) Educate and Motivate. Speak in the community - local schools, professional organizations, etc. What made you want to become a graphic designer? How do you feel graphic design contributes to society?

10) Stay current in your field of graphic design. Stay educated up on new technology, new techniques, etc. Try to schedule time each month to do research online or at the library.

Also, take a survey of clients you already have on WHY they chose you over another provider. This will tell you what your marketing message should be. Results oriented marketing depends upon testing, tracking what works and what doesn’t, being persistent and learning from mistakes.

Find out more information about promoting your freelance graphic design business with the following articles.

Submitted by Hancey Design - http://www.HanceyDesign.com/

[tags]self promotion, graphic design, graphic designer, graphic design business, graphic design career, design career, business, attract new clients, promotion, marketing[/tags]

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8 Comments

  1. Posted May 9, 2007 at 1:33 pm | Permalink

    The design firm I work for came up with a creative idea to generate talk about our business, give back to the community, and attract new clients. In 2005, we held a 24hr. “DesignAThon” where we provided graphic design services to 20 nonprofits, for free. It was a lot of work, and a lot of fun, and generated some great press while also giving back to the community. You can read more about it at our website http://www.flywheeldesign.com
    -Ellie

  2. Eduardo
    Posted August 3, 2007 at 8:09 pm | Permalink

    Hi!
    Great article!
    You had helped me a lot!
    Thank you :)

  3. Jeferson
    Posted November 3, 2007 at 2:35 am | Permalink

    Its a very good article which has helped me as a young Graphic Designer. Wow! keep it up.

  4. Dean
    Posted November 22, 2007 at 8:48 am | Permalink

    Great Site. The information provided here is too good. The steps mentioned here will be quite helpful in making clients and generating business. I think not only new and young graphic designers but others also should follow these guiding lines to achieve success.

  5. Posted December 2, 2007 at 7:06 am | Permalink

    If you have great ad work that is recognizable in your market in print,
    see if the client that you did the ad can get PR for it from
    a business magazine. And give you credit for the work.

    You will get calls from new prospects when they read the article
    in the business publication.

  6. Manish Sood
    Posted May 28, 2009 at 2:18 am | Permalink

    How can i get a new client as i am stepping into the design family?
    Please tell me the whole procedure to proceed.

    Thank You

    Regards,
    Manish Sood

  7. Posted October 1, 2010 at 12:50 pm | Permalink

    Hi I am a Graphic Designer.
    Please guide me how to hier a client.

    Thanks

    Shyam
    +91-9871706263

  8. Posted February 2, 2011 at 5:22 pm | Permalink

    Referrals referrals referrals!!! Seriously, keep your clients happy, and you’ll be busier than you can handle.

3 Trackbacks

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  3. [...] no business.  There are different ways to go about finding clients that will pay your worth.  Here are a list of steps or ideas to follow.  Remember that while promoting yourself you can always try [...]

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