Best Graphic Design Career and Business Books - Ultimate List of Books for Freelancers & New Designers
I decided to compile a list of the best graphic design career and business books collected from reading people’s favorites listed on forum posts and blogs. I came up with the following graphic design career and business books. This list contains books that seem to be essential to many graphic designers and these books would be an asset to any graphic designers’ library. If you believe that we missed a book that should be listed here, then please comment about it. Don’t forget to read the Part I of this article - List of Top Essential Graphic Design Books. As a disclosure, because I am trying to make a living, where available, I have added Amazon affiliate links. However, this didn’t change my opinion on how good any of these books are.
A revision of the bestselling visual guide to becoming a graphic designer. Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.
The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies, such as Esquire magazine, Sony Music, and Aveda Corporation, hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations also points the way to further information and guidance. (Click Here to See Table of Contents)
Includes nearly 2,000 markets that exhibit and/or buy artwork; each listing includes detailed contact information as well as specific guidelines for submission.
Articles and interviews offer valuable business tips and describe the best practices for submitting artwork as a professional. Provides an abundance of resources for aspiring artists–professional organizations, grant programs, helpful Web sites, publications of interest, trade magazines, conferences and more. The 2008 Artist’s & Graphic Designer’s Market is the best reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design. Readers will find complete, up-to-date contact and submission information for more than 1,900 art markets such as greeting card companies, magazine and book publishers, galleries, art fairs, ad agencies and more. Informative interviews with successful artists and art buyers offer advice on how to make contacts and succeed in the competitive art industry. Readers will also discover valuable resources for obtaining grants, marketing and promoting their work, and networking with fellow artists. (Click Here to See Table of Contents)
Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed. The Copyright, Legal, and Professional Issues and information, and Trade Customs in this book are an invaluable and comprehensive resource for freelancers, art buyers, and business managers–a real bible. Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists’ representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it’s the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro. (Click Here to See Table of Contents)
Starting Your Career as a Freelance Illustrator or Graphic Designer is a great book for designers whom are just starting out their design career. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. Starting Your Career as a Freelance Illustrator or Graphic Designer shows readers how to find jobs and analyze what markets are right for them. Entire chapters are devoted to explaining the nuances of selling one’s work to magazines, newspapers, ad agencies, book publishers, greeting card companies, small businesses, Web sites, and more. Freelance illustrators and graphic designers will find the author’s Ten Commandments of Freelancing as well professional viewpoints from dozens of industry veterans. This indispensable guide also details: •preparing a portfolio •making initial contacts •developing a financial plan •acquiring supplies and equipment •pricing one’s work •marketing and self-promotion •Internet tools for illustrators and graphic designers
In this revised edition of Opportunities in Commercial Art and Graphic Design Careers, you’ll find:
* Tips on determining if you have the skills, qualifications, and temperament to make it in commercial art
* Reliable resources for professional internships, art schools, and technical training
* Detailed descriptions of job duties and responsibilities for a wide variety of positions, from layout artist to Web designer to art director
* An expansive overview of possible job markets, including advertising, publishing, film/television, and galleries
* The latest information on the earning potential for both freelance and salaried work
* Job search strategies including assembling a portfolio that will get you noticed
Take the stress out of the career selection process with this indispensable guide that functions as your own personal vocational counselor. You’ll find enough expert advice to make an informed, intelligent choice about your career–and your future. (Click Here to See Table of Contents)
Now every designer can reap the benefits of having the perfect mentor. In this career guide, The Savvy Designer’s Guide to Success: Ideas and Tactics for a Killer Career, Jeff Fisher shows off his winning personality with ideas and solutions to nearly every career dilemma, including: - Building a recognizable and reputable firm - Presenting a professional image all the time - Mastering client communication - Learning from (and salvaging) mistakes - Determining fees for work - Finding happiness along with financial success. Here, designers won’t find any of the dry, stuffed shirt attitude that’s doled out with most business advice. Instead, they’ll enjoy a fun mix of personal anecdotes and industry research to help them take their careers to the next level. This is a must-have resource for all creative professionals. In the design community, Jeff Fisher is the go-to man for career advice. Top industry magazines frequently turn to his expertise on the topics of logo design, graphic-design business and small business marketing. His work has received nearly 400 awards and been featured in more than 50 publications. Jeff lives in Portland, Oregon. Read The Savvy Designer’s Guide to Success to get ahead in the graphic design field. You won’t regret this book purchase.
Careers By Design reveals which jobs in the field of designing can lead realistically to careers, what you can expect to earn, what type of lifestyle may be demanded, and the vast new areas of possibility that exist under the fast growing umbrella of “graphic design”. Roz Goldfarb shares her wealth of knowledge about a wide range of vital topics including the selection of a training program with a curriculum relevant to today’s market; networking, resumes, and headhunters; using the new technology to prepare and present a portfolio; choosing and/or changing your design specialty; looking for jobs on the Web; hiring practices in the current market; determining what you’re worth (and what the job’s worth); negotiating salary and benefits; when and how to change jobs. Careers By Design is essential reading for anyone contemplating a career in the broad, competitive, and diverse field of designing. Goldfarb details the specializations, talents, and personality traits most likely to thrive given the myriad career choices and describes the newly developing fields in graphics-based communications disciplines. Thoroughly covered topics include everything from portfolio review to risk-taking, which will be of value to anyone dealing with design career seekers. An experienced educator and founder of her own recruiting agency, Goldfarb provides insight into the steps and current creative challenges faced in moving into a design career. (Click Here to See Table of Contents)
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What’s the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.
Talent Is Not Enough: Business Secrets For Designers (VOICES)
This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals.
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
Hailed by one reviewer as the creative business “bible,” and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice. (Click Here to See Table of Contents)
6 3/4 x 10 North American Distribution graphic design Whether you’re a start-up business or an experienced owner, The Graphic Designer’s Guide to Pricing, Estimating & Budgeting, Revised Edition, provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business. This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business. The Author of The Graphic Designer’s Guide to Pricing, Estimating, & Budgeting is Theo Stephan Williams. Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic design firm whose international client base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration, she lives in Los Alamos, California. (Click Here to See Table of Contents)
Inside the Business of Graphic Design is an essential book to have in your Graphic Design and Graphic Arts library. As a Designer, you will savor the interviews with experienced designers, as you will learn a wealth of information from them. Share the insights of today’s most legendary graphic designers as they reveal the best-kept secrets (and failures) of their business lives! Based on one-on-one interviews with over 60 graphic design business owners, Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, and even rethinking whether to stay with the business or move on. Whether you dream of setting up a small studio or have been on your own for years, this provocative guide is an important source of success strategies for every graphics professional. The Author of Inside the Business of Graphic Design is Catharine Fishel. Catharine Fishel has written numerous articles and books on today’s design industry and culture. The author of Paper Graphics and Designing for Children, she lives in Morton, Illinois. (Click Here to See Table of Contents)
The Graphic Design Business Book can be used as an authoritative advice reference book on every aspect of running a graphic design business. This book includes expert graphic designer contributors including Leonard DuBuff, Richard Weisgrau, Eva Doman Bruck, and many other qualified graphic designers. General small-business advice just doesn’t work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keep clients happy, and more, including sample contract forms and listings of professional organizations—all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book to run a successful Graphic Design business. Place this book on your book shelf and you won’t regret it. The author of The Graphic Design Business Book is Tad Crawford. Tad Crawford is an attorney, publisher, and author of many books to help creative professionals, including Legal Guide for the Visual Artist and Business and Legal Forms for Graphic Designers. Tad Crawford lives in New York City. (Click Here to See Table of Contents)
Expert guidance on selling graphic design, in print and online
* New edition of a classic
* Up-to-the-minute advice on selling to Internet clients
* Get top clients and keep them
Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. (Click Here to See Table of Contents)
You know you’ve got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:
* Developing and implementing a marketing plan
* Researching prospective clients
* Creating effective marketing materials
* Cold calling and follow-ups
* Effective communication
* Dressing for success
* Resumes, cover letters, and portfolios
* Proposals, bids, and contracts
* Keeping good clients-account management
Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they’ve learned about marketing and managing graphic design services. There are interviews with working designers from the design jungles of New York and California and conversations with smaller market places across the nationabout marketing as a state of mind to suit your preferred workplace. A color section of the book pictures some pretty self-promotion pieces, mostly mail out tchotchkes. All of these self-promotion packages are joyfully colorful and playful. Creative Marketing is itself a useful package of helpful advice about a vital part of the graphic designer’s business plans and a life of creative well-being.
A comprehensive manual for running and maintaining a graphic design business. This is the graphic design industry’s go-to guide for operating a successful business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
[tags]graphic design books, design books, web design books, graphic design careers, graphic design business, design business, design careers, graphic design career books, graphic design business books, freelance graphic design books, freelance design books, design career books, design business books, freelance books, business books[/tags]
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