See, Learn, and Get Inspired
Designing a package can be quite challenging when trying to think of unique ways to present a product. The following examples show how graphic designers think outside the packaging box by using creative techniques that are novel in approach, and also quite functional by design.
A simple design can be more eye-catching then a busy one. In this example, the ideas of using different fonts and placing the text off-center is all that is needed to create a functional, and elegant motif.
Here are good examples of how form follows function. In this case we are talking about humble kitchen accessories such as knives, cheese shavers, and vegetable peelers. These package designs have taken the phrase, “One picture is worth a thousand words” quite literally.
Waitrose Infused Olive Oil
Foodies are quite familiar with infused oils–oils that have a hint of flavor from foods, herbs or spices. In this design the artist presents the idea so clearly through the graphic that there is no need for additional text describing the infused essence.
Taking an approach of cute or whimsy in the design of a package can sometimes score a bullseye for the graphic designer, and client. These designs immediately bring a smile to your face, while also showing the purpose of the contents quite effectively.
We’ll have some more examples of creative packaging designs and see what can be done when design and function work hand-in-hand with each other. Until then, keep on designing!
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