Package Design: The Two Second Commercial
If you pay a visit to your local supermarket and view the thousands of items sitting on shelves, each product is vying to gain your attention through its package design. Hence each package acts as a two second commercial.
The following designs excel in attracting your eye, but also serve a real world purpose by packaging the products effectively.
Literal Interpretation of a Product
Here is an entertaining example of how to use an idea in a totally literal sense. The television series Six Feet Under is a drama about a fictional family and their funeral parlor business. Six Feet Under is a common euphemism for death. The DVD boxed set of the television show resembles a grave plot.
The Unseen Bean
What better way to show off a product then to package it in a transparent container? In this case the product is coffee beans. The amusing play on words in combination with a view of the product is effective, and functional.
The Simpsons DVD Boxed Set
D’oh! What do you do when you have a pop culture icon on your hands? Sometimes the obvious is the best solution. In this case using the image of Homer Simpson is the best way to package a boxed DVD set of the television show. Other packaging designs in this series use other characters in the show as well.
Here is another example of the use of packaging to demonstrate and show off the contents. The product in these bags gives the viewer a sense that the herbs are accessible and fresh–just as you would find them at a farmers market.
Packaging 101 and Beyond
What comes first in packaging, functionality or design? This question is akin to asking if the chicken or the egg came first.
One thing we do know is that functionality and design are dependent upon each other. Package design can embrace both elements with the final result demonstrating a seamless melding of the two.
Your graphic design education encompasses many techniques and methods regarding design. But one important element that must not be overlooked is the aspect of experimentation.
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