Graphic Design Is Messaging
Although the artistic merits of good graphic design is at the forefront of what a graphic artist does the real backbone behind the design is the effectiveness of the message you are trying to communicate to the viewer.
In our last article we quoted Marshal McLuhan saying, “The medium is the message” or in other words, the vehicle you use (colors, animation, fonts, images, etc.) is crucial in successfully conveying the message in your graphic design.
You may be working on a business card, a packaging design, or a poster, but the truth of the matter remains — effectively using the various elements for graphic design is crucial for a successful “message”.
We continue this series with examples of the effective use of various medium/design elements to convey clear messages through graphic design. After each example
Stop Sign - The Effective Use of Shape, Color, and Font
The ubiquitous stop sign is seen by us many times a day but in spite of this, the common stop sign still gets our attention.
Why? The red color stands out against almost any natural background. Some have alluded that the hexagonal shape of the sign, something you don’t usually see in nature, sends a subliminal message to the brain to take notice. And lastly, the big bold font is the icing on the cake.
All in all, if you want to draw attention to your graphic design, when shape, color, and font are used effectively, you’ll score high in sending the message of “Look here!”
Although the Trix rabbit has failed to fulfill his dreams of eating a bowl of Trix for many decades, the graphic design of the cereal box has remained true to form by presenting the “silly rabbit” on the box along with vivid colors and the familiar Trix font.
The artwork screams “FUN!” to children, and whether this is acceptable to parents who are trying to reduce their children’s sugar intake, the graphic design definitely appeals to its target audience — kids. So on your next graphic design project, knowing who you are designing for can be as important as the overall design.
USA Today - Effective Use of Font, Icon, and Background Color
USA Today is the nation’s most popular newspaper with over 3.7 million readers daily. The graphic for the newspaper is simplicity itself. It states in bold offset letters the name of the newspaper in conjunction with a recognizable icon of the Earth.
This combination of graphics informs readers that USA Today covers events throughout the nation; it also covers international events as well. The logo is easily recognizable and has become a very recognizable brand for the publishing company.
When designing logos, a clean and simple approach is sometimes the best way to go.
New Brunswick SPCA - Effective Use of Unique Design
The original idea for this image has been around for quite a while now — the animal silhouettes in contrasting colors, but New Brunswick SPCA has gone one step further by incorporating these images into the font. It is amusing and fun. Sometimes the reinvention of the wheel works if you give it a twist.
What do employers look for in a graphic designer? Is it a matter of pure, raw talent or are other factors in play here? We’ll explore what qualities make a graphic designer desirable to potential employers. Stay tuned till then!
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