The Best in the Biz
If learning about artistic whiz-kids hasn’t been a part of your graphic design education to date, let this be the start of a new chapter! In our last post, we met Milton Glaser and Neville Brody. Today, we’re going to get better acquainted with the calm, cool, and collected father of modern technology design.
As graphic design schools focus more on digital, web, and product design, so are we! Who better to expand our scope than the iMaster, the iGenius, the iVisionary.
Jonathan Ive - The iNnovator
This Apple veteran could probably walk you through the halls blindfolded. Jonathan Ive joined the company in 1992, and was promoted to Senior Vice President of Industrial Design in 1997. Since, he has lifted the dull, formulaic feel of the computer and thrown it out of his pearly white window.
Starting with the translucent designs of the late 1990s, he then introduced the fruit-themed colors of the early twenty-first century. At each turn, Jonathan Ive marches beside Steve Jobs in their crusade to reinvent the industrial aesthetic, and with them is a team of graphic and industrial designers committed to maintaining the enlivened brand.
Since these early designs, we have been privy to his iPhone and iPad, and the graphic design that accompanies each. Whether through packaging, promotional materials, or advertising, Jonathan Ive is the first to say that he is part of a design team, and that together they are creating beautiful toys.
Let the design team at Apple be the proof that you just never know where that graphic design education can take you.
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