Designing a Logo: Part I

The outfit you decide to wear on your first day of graphic design school tells your classmates a lot about you.  It’s the first thing they see.  It represents you.

In the same sense, a logo tells a prospective client about a company, and it may be the only thing this client sees when flipping through the phone book or website.  So, whether an outfit or a logo, how do you choose the look that best represents the brand?

Logo Types

There are three types of logos:

  • Font-based logos display the company’s name in a manner that best illustrates the vibe of the company. Think IBM, Prada, or Burger King.
  • The second type is one that indicates what a company literally does.  The NBA and MLB employ this type of logo, and people immediately know what these organizations do.
  • The last category is the abstract logo.  Nike and Apple are probably the most notable examples of this form. This logo is an illustration that singlehandedly represents the company.

How to Choose a Logo

Before you dive into sketches, take some notes. What does the company do? What image best describes and sells their services? Put yourself in the shoes of the potential customer.  Say the company is a spa–what kind of logo appeals to a spa customer?

  1. Check out competitor logos. What is popular? What do you like and why?
  2. Consider the company’s name. Is there anything interesting in the letters?
  3. What colors do you want to use? Remember that the more colors you use, the pricier the print job.

Once you’ve done some preliminary research, let your imagination and creativity loose. You can also click here for more logo inspiration.

Bookmark and Share

DID YOU LIKE THIS DESIGN POST? IF SO, PLEASE HELP US BY ADDING US AS ONE OF YOUR TECHNORATI FAVORITES AND BY ADDING OUR ARTICLES TO YOUR FAVORITE SOCIAL BOOKMARKING SITES (BELOW)


del.icio.us | Digg it | Furl | ma.gnolia | Netscape | RawSugar | reddit | Simpy | StumbleUpon | Yahoo MyWeb |
Post a Comment or Leave a Trackback

One Comment

  1. Posted January 31, 2011 at 9:11 pm | Permalink

    I love the explanation. I had prepared for a lengthy article… well done.
    Very intuitive.

Post a Comment

You must be logged in to post a comment.

About Us | FAQs | Contact Us | Terms of Use | Privacy Policy

All website design, text, graphics, selection and arrangement thereof, and software are the copyrighted works of Allfreelance, © 2003 - 2014 QuinStreet, Inc.