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Designing a Logo - Part II

Whether you attended traditional graphic design school or an online degree program, logo design was most definitely covered. Still, it’s different when you get into the real world and have to design a logo that will sell the client’s company.

In the last post we discussed how to get started. Now that you have formulated your graphic design ideas and you know your direction, how do you achieve the perfect look?

Trial and Error

The client wants something that blows them away because this graphic design is going to be on everything. Collateral, a storefront, a website, business cards–the logo is omnipresent. So, explore all of your ideas and be open to whatever might be the favorite.

Presentation Time

With most design presentations, we suggest bringing a maximum of 3 ideas to put in front of the client. Logos are a bit different. Sure, you’ve been given some direction but you could return to the client with anything! For this reason, be prepared!

  • Make sure you like it. If you don’t like it, the chances are you won’t be able to sell it to them.
  • Let them sit with the sketch before you explain it. Don’t jump right into the story behind your graphic design.
  • Show different looks. If you found a font you love and it’s what you use in every design , the client may not understand the nuances of your font choice.  Be bold and adventurous with the logos!

If you find that your stuck, take a look at some of our favorites here!

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One Comment

  1. Posted March 1, 2011 at 11:38 am | Permalink

    I really enjoyed this article. I would like to share it with my graphic design community. Thank You and I’ll be sure to refer them to this website.
    :)

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