Think you’ve done some outstanding rebranding work over the past year? In just a few days you can really see how your rebrand stacks up against the best of the best. The prestigious REBRAND 100® Global Awards are about to start accepting submissions for 2011. Winning one of these puppies is just about one of the highest recognitions a graphic designer could garner in the realm of brand repositioning.
The first and only competition of its kind, the REBRAND 100® receives entries from all over the globe, from multinational big-name brands to local non-profits. All you need is one amazing rebranding case study that’s sure to wow the judges.
For a sneak peak at what you might be up against, take a look at this excellent example from the 2010 winner’s showcase. Yes, it’s Nike, but don’t worry–the other winners included a medical device company and an educational non-profit from NYC.
Nike’s winning entry stuck out because of the sheer visual impact of the design strategy. In the before picture, we see a lineup of Nike’s golf ball offerings. While they all look like Nike products, it doesn’t look like a cohesive suite of products. The graphic design and overall packaging is all over the place:
In the winning after shot, the product line is now working as a streamlined retail unit. Each type of ball still retains its unique personality, but all are unified by the cube box shape and the placement of branding and sub-branding. It makes for a bold statement on the shelf, and makes it easier for the customer to choose Nike Golf:
So start pulling together your best rebranding effort, whether it’s a just logo update or a full on identity change. Then on July 12 check Rebrand.com for contest details.
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