Think Your Rebrand Has What it Takes To Win?

Think you’ve done some outstanding rebranding work over the past year? In just a few days you can really see how your rebrand stacks up against the best of the best. The prestigious REBRAND 100® Global Awards are about to start accepting submissions for 2011. Winning one of these puppies is just about one of the highest recognitions a graphic designer could garner in the realm of brand repositioning.

The first and only competition of its kind, the REBRAND 100® receives entries from all over the globe, from multinational big-name brands to local non-profits. All you need is one amazing rebranding case study that’s sure to wow the judges.

For a sneak peak at what you might be up against, take a look at this excellent example from the 2010 winner’s showcase. Yes, it’s Nike, but don’t worry–the other winners included a medical device company and an educational non-profit from NYC.

Nike’s winning entry stuck out because of the sheer visual impact of the design strategy. In the before picture, we see a lineup of Nike’s golf ball offerings. While they all look like Nike products, it doesn’t look like a cohesive suite of products. The graphic design and overall packaging is all over the place:

nike-before

In the winning after shot, the product line is now working as a streamlined retail unit. Each type of ball still retains its unique personality, but all are unified by the cube box shape and the placement of branding and sub-branding. It makes for a bold statement on the shelf, and makes it easier for the customer to choose Nike Golf:

nike-afterSo start pulling together your best rebranding effort, whether it’s a just logo update or a full on identity change. Then on July 12 check Rebrand.com for contest details.

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2 Comments

  1. Posted July 14, 2010 at 6:25 am | Permalink

    wow! awesome post! thanks a lot for sharing :)

  2. Posted July 20, 2010 at 5:19 pm | Permalink

    These sound like an awesome recognition for a designer. i know our company has done some re-branding and have seen great success with it. not on the scale of Nike but none the less, we are proud.

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