Do you ever worry that you aren’t creative enough to succeed as a graphic designer? It’s a thought that crosses nearly every artist’s mind at some point. Fortunately, you can improve and build your creative skills by increasing your knowledge.
For decades, scientists and psychologists have theorized that several distinct levels of creativity exist. While the names change depending on whose theory you follow, the levels essentially go:
Expressive or Intuitive Creativity: a primitive level of creativity with a unique directness and joy in the simple act of creating. This is the type children exhibit when they bring home paintings from school.
Productive or Technical Creativity: at this level you create things that are new to you, but not necessarily new to the world. It’s a time to learn new skills and techniques. Graphic design schools can help you develop this level so you can advance to…
Inventive Creativity: take the techniques and skills you’ve learned and make them your own, finding new uses for them or employing them in original ways.
Innovative Creativity: break boundaries, take the knowledge of your predecessors and use it to come up with new ideas. Explore new methods and materials. The productive or technical creativity you learned remains in your subconscious, fueling new levels of originality.
Genius or Emergent Creativity: Many people find this level unattainable because it belongs to those who create an entirely new idea that greatly affects humankind. Einstein, Newton, and Shakespeare belong at this level. But never underestimate yourself–you can reach it too. As Michelangelo once said, “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”
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