You Finished Graphic Design School… Now What?

“Graphic designer” encompasses an array of careers from animation to web design, but some newer job titles have risen to the top in recent years.

Brand Identity Designer

How do companies want to appear in the public’s eye? What image does their logo, advertising, and website project? The brand identity designer oversees all these aspects of the company, essentially illustrating and then integrating its image through a variety of media like business cards, packaging, promotions, and more. For instance, think of Nike’s swoosh logo or Apple’s pervasive apple with the bite taken out of it.

 

The brand identity can change and evolve over time, meaning a brand designer might work as a permanent employee for one company or take a job at a brand identity consulting firm working with many different companies.

 

Flash Designer

Flash, a multimedia graphics program, uses specific types of graphics to create “movies” on websites. These can include animation, video, text, and other special effects. You can even make the movies interactive. To become a Flash designer, you first need a firm grasp of HTM and how to build websites. Then you can take courses specifically in Flash design, offered at many graphic design schools. While you may not find a job working solely with Flash, having this knowledge could help to significantly expand your job opportunities.

 

Package Designer

Along with basic graphic design skills, designing packaging for a corporation can also require 3D layout skills and a knowledge of visual communication techniques and strategies. You may work with a packaging engineer who can help guide you in what material to use, but learning the basics of packaging materials yourself can put you ahead of the curve when applying for employment.

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4 Comments

  1. Posted October 13, 2010 at 9:04 pm | Permalink

    Brand Identity Managers are particularly handy for old brands that have taken to re-designing their logos and their brand image to generate renewed interest from the public.

  2. Posted October 21, 2010 at 12:55 am | Permalink

    Why do graphic designer get less paid? I think their job is very interesting and challenging as well but haven’t seen any one who is well paid by the clients. This sometimes force students to opt something other as their career.

  3. Posted November 1, 2010 at 4:32 am | Permalink

    Nice article, and perfectly explained what should be done if one finishes his/her school.

    My friend needs help, can I have your email id so that I can give him to consult you?

  4. All Graphic Design Staff
    Posted November 12, 2010 at 6:26 pm | Permalink

    It would be best if your friend posts his/her question as a comment, and then I can hopefully write a blog to answer it. Usually lots of people have the same question but may not feel comfortable coming forward to ask it.

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  1. [...] “Graphic designer” encompasses an array of careers from animation to web design, but some newer job titles have risen to the top in recent years. [...]

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