Congratulations! You have a portfolio presentation coming up. But presenting your portfolio in an actual job interview can be just as challenging as putting the portfolio together. (If you’re still designing your portfolio, check out “The Dos and Don’ts of a Successful Portfolio,” Part I and Part II.) Once you have your portfolio prepared, let these tips help you feel confident in the interview.
Research the company. You want to be able to discuss the connection between the designs you’ve chosen and the focus of the client. Each client will have their own design problems, so what specific pieces of work show best how you can help them?
Go beyond the what. A potential employer will be able to see for him or herself what a particular design piece is (an ad, logo, etc.). You’re there to discuss is how it was created and how it helped the client. Clients want to know that you are there to help them solve their communication problems, so discuss how you have provided the best solutions for other clients’ problems.
Don’t hide. Remember that in today’s world, any prospective clients have already seen samples of your work on your business card or website. They’re already interested in your design, so beyond the portfolio, you are also selling yourself. Make sure to let your passion, knowledge, and enthusiasm out as you discuss your work.
For more ideas on what interviewers are looking for when they ask you to present your portfolio, check out this AIGA article.
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