Category Archives: Design Project Management

Should Graphic Designers Sketch For Their Design Projects?

To Sketch or Not to Sketch? That is the Question.

By Lois Knight
Should Graphic Designers Sketch For Their Design Projects?

And it is a very good one. Why do we need to sketch if we are designers? Most of us have no talent as artists, even though we may be top producing in our field. [...]

Talking about Graphic Designers and Speculative Work

 It starts off simple enough. A prospective client calls and says, "Show us a few mock up ideas and we'll pick which one we like." Unfortunately that is exactly how speculative work or "spec" work originates, which is immensely frowned upon in the graphic design industry.

A Conversation About Speculative Work In Graphic Design - [...]

How to Reuse an Old Design Project for a New Project

 
Provided you have not sold all rights to first client, you can reuse your graphic design projects. And even if you sold all rights to the work, you can still reuse some of the design elements within your work. How do you keep the design original looking for the new work? Here are some ways [...]

The Free Mockup - Should you give them to customers

 

The Free Mockup - Should you give them to customers
 
by Ben Baker
 
In the newspaper biz, we call this an Ad Proof. We supply proofs to customers for a variety of reasons.
 
1) By handing the customer a proof, you are putting the burden of making sure the copy is correct on the customer. In cases where [...]

Creative Marketing Ideas for Graphic Designers

Creative marketing ideas for freelance designers.

 
"The write way to grow your business"Â 
Marketing-savvy designers who complement their design service with copywriting can expect more lucrative projects and plenty of on-going work. Marketing consultant Shaun Crowley looks at a few copywriting designers who no longer tell their clients "I'm a designer not a writer". It's tough being [...]

Organize Your Graphic Design Projects’ Files and Folders

 
How to Organizing your Graphic Design Files and Folders 

 
Why Is It Important to Be Organized as a Graphic Designer?

When you are in a designing environment, it is always important for you to be organized.  If you are someone who has had many projects, you know how important it is to be organized.  If you have everything [...]