Category Archives: Self Promotion & Marketing

Business Cards: Ideas and Inspiration, Part II

Today we continue looking at business cards that stand out, and here’s hoping you get some inspiration and ideas! After all, you only get one first impression, so your business card should be something that showcases the best of your design abilities. On Wednesday we looked at the use of interesting shapes, 3D business cards, [...]

Business Cards: Ideas and Inspiration, Part I

As a graphic designer, your business card should do more than let people know how to contact you. If you’re interested in truly making a good first impression, the business card has got to stand out. Whether through color, design, die cutting, unique materials, 3D shapes, or actual samples of your work, a stand-out business [...]

When Things Go Bad: 5 Tips for Firing Clients

Most graphic designers will be in a similar situation at some point: the client will not pay, the client is never satisfied with your work yet won’t collaborate to fix it, or you simply realize that you and the client are not meshing. Regardless of when and why you need to fire a client, everyone [...]

Working for Good: Pro Bono Design, Part II

If you’re interested in doing pro bono graphic design work, it’s important to educate yourself about smart ways to do it. Once you’ve got some guidelines, you can approach your pro bono work with creativity; unless your client specifically requests it, you don’t need to limit yourself to a brochure. Consider these ideas for pro [...]

Working for Good: Pro Bono Design, Part I

Doing pro bono (”for the public good”) work has a variety of advantages, including the chance to do something good for someone else, network in your community (or in the online business and design community), possibly get a tax break, and build up your portfolio. Today, we’re taking a look at smart ways to do [...]

Negotiating Tips: Getting the Deal You Want

Negotiating is an essential part of a¬†graphic designer’s business, and it can be tricky even for experienced negotiators. You and the client are both looking to get as much as possible for your side of the deal, and while concessions and compromises may be inevitable, you want to make a few as possible. Here are [...]

Will Design for Dollars: Considerations for Setting Fees

When you go into business for yourself, setting the right fees could help determine your success. It can be difficult to figure out what to charge; after all, it’s much more than knowing how much you want per hour. Start brainstorming by thinking about the following considerations:

Overhead. What are the actual costs of your business? [...]

Business Classes for Freelance Designers

Going into business for yourself can be intimidating. Now, in addition to finding clients and completing design jobs, you’re also your own boss, accountant, janitor, art director, and IT specialist. But luckily, there are ways to prepare yourself for a freelance graphic design career, including business classes at graphic design school. In fact, the Bureau [...]

10 Tips for Landing that First Graphic Design Job, Part II

Okay, you’ve got things prepared for the actual job hunt: your own goals, your resume, and a great portfolio. Now here are the next five of ten tips about landing that first graphic design job.

6) Be patient. The economy is tough, so don’t panic and start sending generic cover letters to all job possibilities if [...]

10 Tips for Landing that First Graphic Design Job, Part I

Landing your first graphic design job is just as much about working smarter as working harder. To improve your chances of success, before you even send out an application, check out these first five of ten tips about getting a job in graphic design.
1) Know the job market. Read every graphic design job ad [...]

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