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Specific Fonts: A Short History Lesson

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Posted by Ben on B&K M Online

Knowing the history behind various typefaces and why they were originally used can be a graphic design education in and of itself. If you know why and how typefaces were originally used, choosing your fonts could become not just about current aesthetic sensibilities and preferences, but also about referencing the technological and typography past. So why were these fonts chosen by the Modern Museum of Art in New York?

  • At the beginning of the computer age, typefaces needed to be machine-readable, and in 1966, OCR-A was adopted as the standard.
  • For those of us who can’t imagine getting hints about what’s going on inside a computer or interacting with it directly, it might seem incredible that computers originally didn’t have monitors. But when monitors became standard, a typeface that actually looked readable on-screen was necessary. Hence New Alphabet, designed to avoid the traditional curves of the traditional alphabet.
  • Reinventing classic typeface designs is another way of producing modern fonts: ITC Galliard is a reinvention of a 16th-century French typeface designed by Robert Granjon.
  • HTF Didot, designed in 1991 by Jonathan Hoefler, was commissioned specifically for Harper’s Bazaar magazine as a throwback to the magazine’s style in the 1930s to 1950s. This font is another reinvention, based on typography by Parisian typographer Firmin Didot in the 18th and 19th centuries.

Of course, these are only four of the 23 fonts chosen by MoMA. For more fonts inspiration, check out Specialized Fonts for Design Inspiration, Part I and Part II.

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Significant Fonts

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The above photo, posted on Flickr.com by arnoKath, illustrates the art behind using different typefaces. A fonts gallery can seem like a graphic designer’s dream, an endless playground of symbols that can be combined to convey a message not only in words, but also through shapes. But of course, typefaces are often designed for more than aesthetic purposes, and a history lesson in the development of various fonts can be a lesson in technology and social change. So what makes a typeface worthy of being honored in one of the nation’s most prestigious museums?

Well, on Monday, January 24, the Museum of Modern Art in New York announced that it had chosen 23 typefaces to include in its Architecture and Design Collection. The announcement mentions the following criteria as among the reasons why the fonts were chosen:

  • Historical relevance
  • Functionality
  • Social significance
  • Technological ingenuity

These criteria add depth to the graphic designer’s purpose when designing a font or choosing a particular typeface to use in an advertisement. It’s an exciting idea as a graphic designer that you could design a typeface that is both visually pleasing and manages to mark a particular moment or movement in history.

A typeface represents more than just adjusted shapes and serifs for the computer screen, t-shirts, posters, books, advertisements. It represents culture, social change, innovation, and technological progress. Check back later this week for highlights of the digital fonts chosen for MoMA’s collection. Or if you’re interested in the full details, check out the article “Digital Fonts: 23 New Faces in MoMA’s Collection.”


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10 Tips for Landing that First Graphic Design Job, Part II

Okay, you’ve got things prepared for the actual job hunt: your own goals, your resume, and a great portfolio. Now here are the next five of ten tips about landing that first graphic design job.

6) Be patient. The economy is tough, so don’t panic and start sending generic cover letters to all job possibilities if you don’t get instant results. Take time to research companies and tailor your cover letters and portfolio to their needs.

7) Engage in serious networking. Know anyone from graphic design school who graduated ahead of you? Call them and see if they know of any job openings. Talk to your design professors, and if your school has a placement office, call for job leads.

8 ) Know yourself. Before an interview, know how to brand yourself to potential employers. Be prepared to discuss your strengths and how they can be an asset to the company, as well as your weaknesses and how you can work around those.

9) Make education part of your goal. While employers want a competent professional who won’t need constant supervision, learning curves at first jobs are steep. So what do you want to learn on your first job? Make sure you come across as knowledgeable and experienced, yet with no intention of letting your graphic design education halt with your first job.

10) Value yourself as a designer. While it may seem counter-intuitive, don’t just jump at the first job offer you get. Know the amount you need to live on and the salary you are being offered. Good employers will understand and respect your caution.

For more tips, check out this article about finding your first job or this post about turning an internship into a job.


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10 Tips for Landing that First Graphic Design Job, Part I

Landing your first graphic design job is just as much about working smarter as working harder. To improve your chances of success, before you even send out an application, check out these first five of ten tips about getting a job in graphic design.

1) Know the job market. Read every graphic design job ad that you can find. The more you know about available jobs, the more you’ll get an idea of the overall graphic design market.

2) Take your resume and cover letters seriously. Your portfolio can’t always show specifics of your work history, experience, and education—that’s the job of your resume. Your cover letter should be tailored to the individual job, and should highlight how your experience and strengths match the employer’s needs. Take a look at this post about creating a graphic design resume.

3) Be strategic with your portfolio. Beyond presenting your best work, a good portfolio is about creating a flow. Since people tend to remember the first and last items in a sequence, make a great first impression and finish well. For ideas on putting yours together, take a look at “The Do’s and Don’ts of a Successful Portfolio,” Part I and Part II.

4) Know your goals and job options. Is it your dream to work in a design firm full-time, or would you be willing to freelance at first? While freelancing can be challenging, it does have its advantages and can give you more experience before a full-time job.

5) Consider creating a website. Not only can your own website give you perhaps a more professional e-mail address, but it can show employers that you take graphic design seriously.

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Associate Degree or Bachelor's Degree, That Is the Question (Part 2)

Now that you’ve read about the pros of a graphic design associate degree, here are some of the cons you should know.

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  1. Most entry level and advanced graphic design jobs require a bachelor’s degree, meaning you have a wider range of career opportunities after graduation.
  2. Employers often have a bias in favor of bachelor’s degree holders. Thus, if two candidates are equal in all other respects employers tend to choose the one with the more advanced degree.
  3. With a bachelor’s degree, you typically receive a more well-rounded education since most 4-year graphic design schools have general education requirements you need to meet in order to graduate.
  4. If your associate degree program does have the same basic core requirements as a bachelor’s degree program, then your graphic design education may suffer. Since you’ll be spending more time on general education classes, you may only receive a basic introduction to graphic design tools and techniques.
  5. According to the Bureau of Labor Statistics, a general rule of thumb in most careers is: the higher your degree, the higher your salary. That means you’re likely to receive a better starting salary with a bachelor’s degree than you would with an associate degree.

There is one exception to these cons. If you already have a bachelor’s degree in another field, then you may be able to learn all the technical skills you need through 2-year associate degree programs offered by graphic design colleges. Since you already have a bachelor’s degree, then you may avoid the lower salary and restricted job options associate degree holders can face.

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Associate Degree or Bachelor's Degree, That Is the Question (Part I)

A graphic design education can prove invaluable when applying for your first job as a graphic designer. Yet in addition to choosing from among the many graphic design schools available, you also have to decide which degree would best meet your needs: a 2-year associate degree or 4-year bachelor’s degree?

An associate degree usually qualifies you to begin working as an assistant to a graphic designer or for a job that only requires technical skills. The curriculum generally covers all the basic skills you need, such as:

  • Advertising
  • Color theory
  • Computer-aided drawing and digital imaging
  • Design fundamentals
  • Typography

Associate Degree Pros

  1. An associate degree takes only 2-3 years to earn, compared to the 4-5 years typical of bachelor’s degree programs.
  2. Since professional schools tend to offer these programs, you may find more evening classes offered that make it possible to continue working while earning your degree.
  3. If you didn’t do that well in high school and find yourself getting rejected from your preferred graphic design colleges, then taking two years to earn an associate degree could let you transfer to the school of your choice to complete your bachelor’s degree.
  4. Don’t have any art or design experience? Many of the top graphic design schools require some basic knowledge and your own portfolio of work in order to apply. A 2-year associate degree program gives you that experience.
  5. Tuition at community colleges tends to cost far less than tuitions at 4-year graphic design colleges.
  6. Associate degree programs often have smaller class sizes, which can translate to more personal attention from the faculty.


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Big Industries vs. High Paying Industries

The Bureau of Labor Statistics lists the top five industries with the highest concentration of graphic designers as well as the five industries that pay graphic designers the most. Unfortunately, there is absolutely no overlap between the two lists. Should you pay attention to one more than the other?

First, the industries with the highest level of employment for graphic designers are:

  • Specialized Design Services: $50,280 annual mean wage
  • Newspaper, Periodical, Book, and Directory Publishers: $41,600 annual mean wage
  • Advertising, Public Relationships, and Related Services: $48,210 annual mean wage
  • Printing and Related Support Activities: $40,940 annual mean wage
  • Computer Systems Design and Related Services: $55,150

These industries have a constant need for graphic designers, making them good places to look for work. That’s especially true when searching for your first job, since you don’t have much experience on your resume to impress potential employers.

Yet some students at graphic design colleges want to earn the highest possible salary in their field, even if that means working in an industry they’d never considered before. That’s where these five highest paying industries come into play:

  • Federal Executive Branch: $74,030 annual mean wage
  • Computer and Peripheral Equipment Manufacturing: $66,250 annual mean wage
  • Motion Picture and Video Industries: $64,710 annual mean wage
  • Aerospace and Parts Manufacturing: $63,750 annual mean wage
  • Consumer Goods Rental: $59,040 annual mean wage

Demand for graphic designers tends to be much lower in these industries, which means there can be fierce competition for the few available jobs.

You do, however, need to put all of these salaries in perspective. The median yearly salary for a graphic designer in the U.S. (including all industries and among all the states) is $43,180. That means 3 out the 5 industries with the highest levels of employment still pay salaries in the top 50%. 


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Adobe Illustrator versus CorelDraw

Several people have posted comments on this site asking about the differences between Adobe Illustrator and CorelDraw, wondering which one is better. Now you can have your answer… or, rather, answers.

Neither one emerges as the absolute winner, since it truly does depend on your needs and the types of features you like. And people loyal to one brand rarely switch to the other.

To help you make your own decision, however, here’s a comparison of these two graphics software giants:

  • Adobe’s CS5 suite targets the corporate graphics market
  • Adobe offers four editions of its graphic suite, each one offering graphic solutions for a specific industry:
    o Design Premium: for print, mobile, and interactive worko
    o Production Premium: for video production
    o Web Premium: for website design
    o Master Collection: contains all of the tools found in the other three editions
  • Corel X5 suite caters to the professional market as well, but it also offers tutorials, tips, and templates for amateurs. Its latest suite also includes more file formats and better color control than previous versions.
  • Many clothing designers prefer CorelDraw to Adobe, but Adobe Photoshop has trounced Corel’s Photo-Paint in the raster graphics category (more due to its ongoing popularity than the actual features).
  • CorelDraw also has a loyal following from when it dominated the vector-graphics market, even though Adobe currently has cornered a bigger share of the market.
  • For the non-professional, both Adobe and Corel offer pared down versions of their biggest products for amateur photo editors: Corel PaintShop Photo Professional and Adobe Photoshop elements.

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Best Cool, Clever & Unique Billboards and Outdoor Advertising Part III

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Design Career Profile: Environmental Graphic Design

Do you have the skills necessary to combine graphic, interior, architectural, industrial, and landscape design? Do you enjoy shaping the overall concept or feel of a place? Then you may enjoy a career in environmental graphic design.

What Is Environmental Graphic Design?

In this career, you could find yourself working in such diverse areas as creating the overall visual design for the Olympics, putting together dynamic museum exhibits, creating prominent memorials, building effective factories, or mapping out a city. Unlike conventional graphic design with its focus on logos, posters, and the like, environmental design involves the real three-dimensional world around you.

For instance, one important part of environmental design involves wayfinding–enabling people to orient themselves in physical space and/or find their way to a specific destination. This could be a strategy to help drivers find parking garages, color-coding large warehouses or workplaces to help people easily find their way around, or creating vital information like the London tube map or a system of overland signs at key pedestrian and transportation centers with key landmarks and areas clearly labeled.

How to Become an Environmental Graphic Designer

You typically need a bachelor’s degree from an accredited graphic design schools. Some graphic design colleges do offer specialized courses in environmental design, or similarly they combine certain useful disciplines such as architecture, planning, and landscaping. For your first job, you could work as an assistant to an experienced environmental designer. You can find many of these designers through the Society for Environmental Graphic Design.

This rapidly growing area of graphic design could offer unique and exciting job opportunities. Whatever your current situation, it’s a career worth considering.

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