London Science Museum: A Great Logo, Decoded

Looking to attract a more sophisticated audience and re-energize its image, the London Science Museum launched a sleek new identity earlier this summer. But one question remains–can people even read their logo?
Comprised of letters resembling computer code stacked on top of each other, deciphering the new logo is no easy feat. But it seems [...]

Designing a Logo - Part II

Whether you attended traditional graphic design school or an online degree program, logo design was most definitely covered. Still, it’s different when you get into the real world and have to design a logo that will sell the client’s company.
In the last post we discussed how to get started. Now that you have formulated your [...]

Designing a Logo: Part I

The outfit you decide to wear on your first day of graphic design school tells your classmates a lot about you.  It’s the first thing they see.  It represents you.
In the same sense, a logo tells a prospective client about a company, and it may be the only thing this client sees when flipping through [...]

Logos: What Makes a Good Design? - Part III

And Now the Good Stuff
In our last few articles about logo design we’ve seen some logos that didn’t quite work because of design flaws, problems with concept or lack of visual appeal.
This time we’ll look at some of the most famous logos in the world, and some that aren’t so famous to see why they [...]

Logos: What Makes a Good Design? - Part II

The Logo Journey Continues
In our last article, we examined several logo designs that were, by most conventional standards, unsuccessful. Your art education is a continuing process and understanding the basics of graphic design can help you to be more effective in creativity and to avoid mistakes.
In Part 2 of this series, we’ll take a look [...]

Logos: What Makes a Good Design? - Part I

Logo Design Isn’t Always Easy
Designing a logo can sometimes be mystifying, but that doesn’t mean it can’t be done. At times a logo design just works, even though it may seem rather unremarkable. Other designs should work but they don’t.
When Things Go Terribly Wrong
The examples in this article demonstrate what can happen when attention to [...]

Logo Design Inspiration - Best of Cool Logos Part III

This is part III of a multiple part series of the coolest logo designs. You can use this list as a source of logo inspiration or just look at it because it is fun to do. Either way, enjoy the following list of beautiful / cool logo designs.

Best Logo Design Books for Your Graphic Design Library

Here are a few books you should consider for your logo design book collection.

Logo Design Inspiration - Cool Logos Part II

This is part II of a multiple part series of the coolest logo designs. You can use this list as a source of logo inspiration or just look at it because it is fun to do.

Logo Design Inspiration - Cool Logos Part I

I saw some really beautiful logos today so I thought that I would share some with you and then make a series out the idea. This is part I of a multiple part series of the coolest logo designs. You can use this list as a source of logo inspiration or just look at it because it is fun to do. Either way, enjoy the following list of beautiful / cool logo designs.

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