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Lessons to Learn from Gap’s Rebranding Disaster

Creating logos can form a large part of some graphic design careers. If that logo is for an entire company, then you have a huge responsibility on your shoulders. Here are three important things Gap’s recent failure at rebranding their own logo should teach you not to do:
1. Don’t underestimate the public’s awareness of design
As [...]

Tarnished Logos: Can Brands Bounce Back From Scandal?

In the wake of the ongoing oil disaster in the Gulf, petroleum giant BP is taking flak from all sides, including attacks on their logo. As the irony in BP’s “beyond petroleum” tagline becomes painfully obvious, GreenPeace is calling for a re-brand of the bright green and yellow BP logo, which had implied a certain [...]

Logos: What Makes a Good Design? - Part III

And Now the Good Stuff
In our last few articles about logo design we’ve seen some logos that didn’t quite work because of design flaws, problems with concept or lack of visual appeal.
This time we’ll look at some of the most famous logos in the world, and some that aren’t so famous to see why they [...]

Logos: What Makes a Good Design? - Part II

The Logo Journey Continues
In our last article, we examined several logo designs that were, by most conventional standards, unsuccessful. Your art education is a continuing process and understanding the basics of graphic design can help you to be more effective in creativity and to avoid mistakes.
In Part 2 of this series, we’ll take a look [...]

Camera Tricks for Non-Photographers Part I

1986 B.P. (Before Photoshop)
Photoshop is a fun program and can be used to turn plain photographs into unusual or improved versions. But before Photoshop arrived, photographers were using in-camera effects to put some pop into their images.
What Is an In-Camera Effect?
This means the manipulation of a photographic image through the use of special lighting, shutter [...]

Quick and Easy Logos, Clip Art, and Graphics

Graphic designers are collectors of tools. It can be clip art, vector graphics, illustrations, fonts, or website apps. All these little tidbits create a nice library of things that can be used in projects or work.
Freebies Aren’t Always Free
One thing that you’ll always see on the Internet are the so-called free graphics tools.
The problem is [...]

Logo Design Process of Inspirational Graphic Designer Jon Sandruck

Logo Design Process of Inspirational Graphic Designer Jon Sandruck
Do you want to learn about the logo design process from a logo designer who is going to have two of his logos to be included in the inspirational Logo Lounge 5? Then please welcome the very talented Jon Sandruck. Today Jon Sandruck is going to detail [...]

Logo Design Creation Process from Start to Finish by Expert Graphic Designer - Jose Soto

Within this article, I am going to detail the “six steps” that I took to design the logo for the “Seventh Congress of Zoos and Aquariums”

Logo Design Creation Process from Start to Finish by Expert Graphic Designer - Mark Misenheimer

This article was written by the very talented, Mark Misenheimer of Misenheimer Creative, Inc. Mark is an expert freelance graphic designer who has been in the design business for years. He has documented the design of a logo from start to finish in order to help other graphic designers. I know that you will learn something from this tremendous logo design article.

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