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Lessons to Learn from Gap’s Rebranding Disaster

Creating logos can form a large part of some graphic design careers. If that logo is for an entire company, then you have a huge responsibility on your shoulders. Here are three important things Gap’s recent failure at rebranding their own logo should teach you not to do:
1. Don’t underestimate the public’s awareness of design
As [...]

Logos: What Makes a Good Design? - Part II

The Logo Journey Continues
In our last article, we examined several logo designs that were, by most conventional standards, unsuccessful. Your art education is a continuing process and understanding the basics of graphic design can help you to be more effective in creativity and to avoid mistakes.
In Part 2 of this series, we’ll take a look [...]

Logos: What Makes a Good Design? - Part I

Logo Design Isn’t Always Easy
Designing a logo can sometimes be mystifying, but that doesn’t mean it can’t be done. At times a logo design just works, even though it may seem rather unremarkable. Other designs should work but they don’t.
When Things Go Terribly Wrong
The examples in this article demonstrate what can happen when attention to [...]

Really Cool Photoshop Effects Part III

In our hat of magic Photoshop tricks, we’ve pulled out a few more items that we thought you might be interested in.
These effects and their related tutorials (click on the bold text or the image) are really fun to try out. They incorporate functions of Photoshop such as layering, transparency, blending, and other methods.
It will [...]

Logo Design Process of Inspirational Graphic Designer Jon Sandruck

Logo Design Process of Inspirational Graphic Designer Jon Sandruck
Do you want to learn about the logo design process from a logo designer who is going to have two of his logos to be included in the inspirational Logo Lounge 5? Then please welcome the very talented Jon Sandruck. Today Jon Sandruck is going to detail [...]

Logo Design Creation Process from Start to Finish by Expert Graphic Designer - Jose Soto

Within this article, I am going to detail the “six steps” that I took to design the logo for the “Seventh Congress of Zoos and Aquariums”

Logo Design Creation Process from Start to Finish by Expert Graphic Designer - Mark Misenheimer

This article was written by the very talented, Mark Misenheimer of Misenheimer Creative, Inc. Mark is an expert freelance graphic designer who has been in the design business for years. He has documented the design of a logo from start to finish in order to help other graphic designers. I know that you will learn something from this tremendous logo design article.

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