Lessons to Learn from Gap’s Rebranding Disaster

Creating logos can form a large part of some graphic design careers. If that logo is for an entire company, then you have a huge responsibility on your shoulders. Here are three important things Gap’s recent failure at rebranding their own logo should teach you not to do:
1. Don’t underestimate the public’s awareness of design
As [...]

London Science Museum: A Great Logo, Decoded

Looking to attract a more sophisticated audience and re-energize its image, the London Science Museum launched a sleek new identity earlier this summer. But one question remains–can people even read their logo?
Comprised of letters resembling computer code stacked on top of each other, deciphering the new logo is no easy feat. But it seems [...]

Tarnished Logos: Can Brands Bounce Back From Scandal?

In the wake of the ongoing oil disaster in the Gulf, petroleum giant BP is taking flak from all sides, including attacks on their logo. As the irony in BP’s “beyond petroleum” tagline becomes painfully obvious, GreenPeace is calling for a re-brand of the bright green and yellow BP logo, which had implied a certain [...]

Graphic Design Software - Part I

Toys! This week we are taking a look at some of the most popular software on the market for the graphic design community.
Primo PDF
Over 17 million users are taking advantage of this software that transforms just about any file imaginable into a PDF. Ranked #1 in PDF software by CNET, this free technology features a [...]

Logos: What Makes a Good Design? - Part III

And Now the Good Stuff
In our last few articles about logo design we’ve seen some logos that didn’t quite work because of design flaws, problems with concept or lack of visual appeal.
This time we’ll look at some of the most famous logos in the world, and some that aren’t so famous to see why they [...]

Logos: What Makes a Good Design? - Part II

The Logo Journey Continues
In our last article, we examined several logo designs that were, by most conventional standards, unsuccessful. Your art education is a continuing process and understanding the basics of graphic design can help you to be more effective in creativity and to avoid mistakes.
In Part 2 of this series, we’ll take a look [...]

Logos: What Makes a Good Design? - Part I

Logo Design Isn’t Always Easy
Designing a logo can sometimes be mystifying, but that doesn’t mean it can’t be done. At times a logo design just works, even though it may seem rather unremarkable. Other designs should work but they don’t.
When Things Go Terribly Wrong
The examples in this article demonstrate what can happen when attention to [...]

Quick and Easy Logos, Clip Art, and Graphics

Graphic designers are collectors of tools. It can be clip art, vector graphics, illustrations, fonts, or website apps. All these little tidbits create a nice library of things that can be used in projects or work.
Freebies Aren’t Always Free
One thing that you’ll always see on the Internet are the so-called free graphics tools.
The problem is [...]

Logo Design Inspiration - Best of Cool Logos Part III

This is part III of a multiple part series of the coolest logo designs. You can use this list as a source of logo inspiration or just look at it because it is fun to do. Either way, enjoy the following list of beautiful / cool logo designs.

Best Logo Design Books for Your Graphic Design Library

Here are a few books you should consider for your logo design book collection.

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